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Company Profile

Colgate-Palmolive Co in Beauty and Personal Care

51 pages, Aug 2017

US$570

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About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Colgate-Palmolive Co outperformed the global BPC market over 2011-2016 thanks largely to booming demand for its oral care products in emerging markets. However, increasing competition is making market conditions tougher, and although it has slimmed its SKUs, maintaining margins is becoming tough, especially as its portfolio is mass aligned. There are loud rumours that it is seeking a buyer; the strength of its Colgate brand and its global footprint certainly make it an attractive buy.

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Samples

Sample Company Profile Report

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Download the full company profile: L'Oréal Company Profile - SWOT Analysis

Download the full company profile: Coca-Cola Company Profile - SWOT Analysis

Download the full company profile: Procter & Gamble Company Profile - SWOT Analysis

Euromonitor International's report on Colgate-Palmolive Co delivers a detailed strategic analysis of the company's business, examining its performance in the Beauty and Personal Care market and the global economy.

Company and market share data provide a detailed look at the financial position of Colgate-Palmolive Co, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Colgate-Palmolive Co.

This report examines:

Company share by region and sector
Brand portfolio
New product developments
Marketing and distribution strategies

A detailed SWOT analysis of Colgate-Palmolive Co provides strategic intelligence on:

Strengths and weaknesses
Category and country opportunities for growth
Challenges and threats from current competition and future prospects
Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our Beauty and Personal Care research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

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Introduction

Scope

Strategic Evaluation

Snapshot

Key company facts

Colgate’s innovation pipeline bears fruit but exchange rates hurt

Colgate volume decline offset by product devlopment

SWOT: Colgate-Palmolive Co

Colgate-Palmolive Co

Competitive Positioning

Growing competitive pressure on Colgate from its rivals

CP’s emerging market strength keeps it ahead of the global market

Market Assessment

Colgate-Palmolive: Adaptability in emerging markets

Colgate-Palmolive adapting to regional trends to boost revenues

Colgate is oral king

Geographic and Category Opportunities

Stepping away from basic oral care perceptions

Exceptional strength in mass oral care market

Market-specific approaches can cross borders, build value

Segmentation, authority and tailoring the offer

Beauty trends suits CP’s product pipeline and can add value

Tooth whiteners clear cosmetic position could shift brand position

Per capita spend shows no closing in emerging and developed markets

Bath and shower still delivering growth

Latin America sees consumer price sensitivity rise (1)

Latin America sees consumer price sensitivity rise (2)

Asia Pacific diversity a challenge to product development

Colgate left behind by hair care advances

Deodorants opportunity depend on reposition

Brand Strategy

Professional endorsement to build brand equity

Focus on core brands makes the company attractive

Colgate-Palmolive focuses on segmentation by function

Palmolive struggles in mature category

Operations

Global operations help keep footprint steady

Recommendations

Key recommendations

Appendix: Competitor Analytics

Competitor Analytics tool

Overview

Competitors

Market Overlap

Treemap

Overlap Matrices

Appendix: Industry Forecast Model

About Euromonitor International’s Industry Forecast Model

Soft drivers and the Industry Forecast Model

Growth decomposition explained

Significance and applications for growth decomposition

Key applications for Industry Forecast Model

Why buy this report?

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Megatrends

Company Profile

Colgate-Palmolive Co in Beauty and Personal Care

New Report Guarantee

About This Report

New Report Guarantee

Samples

Overview

Why buy this report?

Download the full company profile: L'Oréal Company Profile - SWOT Analysis

Download the full company profile: Coca-Cola Company Profile - SWOT Analysis

Download the full company profile: Procter & Gamble Company Profile - SWOT Analysis

This report examines:

Want to find out more about this report?

Table of Contents

Introduction

Scope

Strategic Evaluation

Snapshot

Key company facts

Colgate’s innovation pipeline bears fruit but exchange rates hurt

Colgate volume decline offset by product devlopment

SWOT: Colgate-Palmolive Co

Colgate-Palmolive Co

Competitive Positioning

Growing competitive pressure on Colgate from its rivals

CP’s emerging market strength keeps it ahead of the global market

Market Assessment

Colgate-Palmolive: Adaptability in emerging markets

Colgate-Palmolive adapting to regional trends to boost revenues

Colgate is oral king

Geographic and Category Opportunities

Stepping away from basic oral care perceptions

Exceptional strength in mass oral care market

Market-specific approaches can cross borders, build value

Segmentation, authority and tailoring the offer

Beauty trends suits CP’s product pipeline and can add value

Tooth whiteners clear cosmetic position could shift brand position

Per capita spend shows no closing in emerging and developed markets

Bath and shower still delivering growth

Latin America sees consumer price sensitivity rise (1)

Latin America sees consumer price sensitivity rise (2)

Asia Pacific diversity a challenge to product development

Colgate left behind by hair care advances

Deodorants opportunity depend on reposition

Brand Strategy

Professional endorsement to build brand equity

Focus on core brands makes the company attractive

Colgate-Palmolive focuses on segmentation by function

Palmolive struggles in mature category

Operations

Global operations help keep footprint steady

Recommendations

Key recommendations

Appendix: Competitor Analytics

Competitor Analytics tool

Overview

Competitors

Market Overlap

Treemap

Overlap Matrices

Appendix: Industry Forecast Model

About Euromonitor International’s Industry Forecast Model

Soft drivers and the Industry Forecast Model

Growth decomposition explained

Significance and applications for growth decomposition

Key applications for Industry Forecast Model

Why buy this report?

Want to find out more about this report?

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