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Company Profile

Colgate-Palmolive Co in Beauty and Personal Care

48 pages, Oct 2018

US$570

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About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Colgate-Palmolive Co once again outperformed the BPC market this year, but with a narrowing advance. Colgate’s oral care engine is slowing relative to local competitors who find new ways to challenge the global leader, especially in dynamic developing countries. The company is not in immediate danger, but its limited presence in every other area of the BPC market is certain to be penalising in the long run. Nevertheless, Colgate can still rely on its heft to invest and conquer new markets.

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Samples

Sample Company Profile Report

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Euromonitor International's report on Colgate-Palmolive Co delivers a detailed strategic analysis of the company's business, examining its performance in the Beauty and Personal Care market and the global economy.

Company and market share data provide a detailed look at the financial position of Colgate-Palmolive Co, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Colgate-Palmolive Co.

This report examines:

Company share by region and sector
Brand portfolio
New product developments
Marketing and distribution strategies

A detailed SWOT analysis of Colgate-Palmolive Co provides strategic intelligence on:

Strengths and weaknesses
Category and country opportunities for growth
Challenges and threats from current competition and future prospects
Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our Beauty and Personal Care research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

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Scope of the Report

Scope

Strategic Evaluation

Key findings (1)

Companies at a glance

Global footprint

Company overview

Colgate’s innovations bear fruit but with disparities

SWOT: Colgate-Palmolive Co

Colgate-Palmolive Co

Competitive Positioning

Growing competitive pressure on Colgate from top players

Colgate-Palmolive’s lead over global market is narrowing

Beauty and Personal Care Review

Sidestepping from staple oral care perceptions

Exceptional strength in mass oral care market

Market-specific approaches can cross borders, build value

Segmentation, authority and tailoring the offer

Jumping on the health and wellness bandwagon can add value

Tooth whiteners could shift brand position to cosmetic

Per capita spend shows no closing in emerging and developed markets

Bath and shower still delivering growth

Latin America sees consumer price sensitivity rise (1)

Latin America sees consumer price sensitivity rise (2)

Asia Pacific diversity is a challenge to product development

Colgate-Palmolive is losing ground in hair care

Deodorants opportunity depend on positioning

Brand Strategy

Professional endorsement to boost brand equity

Focus on core brands makes the company attractive

Colgate-Palmolive focuses on segmentation by function

Palmolive stagnates in the mature bath and shower category

Prospects

Colgate-Palmolive at a strategic crossroads

Key recommendations

Key findings (2)

Appendix: Beauty Survey

Overview of beauty survey

Appendix

Overview of beauty survey: product and brand coverage

Appendix: Competitor Analytics

Competitor analytics tool

Overview

Competitors

Treemap

Appendix: Industry Forecast Model

About Euromonitor International’s Industry Forecast Model

Soft drivers and the Industry Forecast Model

Growth decomposition explained

Significance and applications for growth decomposition

Key applications for Industry Forecast Model

Why buy this report?

Want to find out more about this report?

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Megatrends

Company Profile

Colgate-Palmolive Co in Beauty and Personal Care

New Report Guarantee

About This Report

New Report Guarantee

Samples

Overview

Why buy this report?

This report examines:

A detailed SWOT analysis of Colgate-Palmolive Co provides strategic intelligence on:

Research You Can Trust:

Delivery format

Want to find out more about this report?

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key findings (1)

Companies at a glance

Global footprint

Company overview

Colgate’s innovations bear fruit but with disparities

SWOT: Colgate-Palmolive Co

Colgate-Palmolive Co

Competitive Positioning

Growing competitive pressure on Colgate from top players

Colgate-Palmolive’s lead over global market is narrowing

Beauty and Personal Care Review

Sidestepping from staple oral care perceptions

Exceptional strength in mass oral care market

Market-specific approaches can cross borders, build value

Segmentation, authority and tailoring the offer

Jumping on the health and wellness bandwagon can add value

Tooth whiteners could shift brand position to cosmetic

Per capita spend shows no closing in emerging and developed markets

Bath and shower still delivering growth

Latin America sees consumer price sensitivity rise (1)

Latin America sees consumer price sensitivity rise (2)

Asia Pacific diversity is a challenge to product development

Colgate-Palmolive is losing ground in hair care

Deodorants opportunity depend on positioning

Brand Strategy

Professional endorsement to boost brand equity

Focus on core brands makes the company attractive

Colgate-Palmolive focuses on segmentation by function

Palmolive stagnates in the mature bath and shower category

Prospects

Colgate-Palmolive at a strategic crossroads

Key recommendations

Key findings (2)

Appendix: Beauty Survey

Overview of beauty survey

Appendix

Overview of beauty survey: product and brand coverage

Appendix: Competitor Analytics

Competitor analytics tool

Overview

Competitors

Treemap

Appendix: Industry Forecast Model

About Euromonitor International’s Industry Forecast Model

Soft drivers and the Industry Forecast Model

Growth decomposition explained

Significance and applications for growth decomposition

Key applications for Industry Forecast Model

Why buy this report?

Want to find out more about this report?

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