During the COVID-19 pandemic dairy products became increasingly present in the shopping trolleys/baskets of Italian consumers, supported by the fact that they were spending a lot more time at home than usual due to lockdown, travel restrictions, remote working/learning and foodservice closures. This meant more at-home cooking and eating than usual as well as many consumers discovering, or rediscovering, a passion for home-baking.
Demand for resealable packaging continues to increase in Italy, in spite of the COVID-19 pandemic negatively impacting on-the-go consumption. This is because many consumers appreciate resealable pack types for at-home consumption as they tend to keep products fresher for longer.
Liquid cartons and HDPE bottles remained the most commonly used pack types for drinking milk products in Italy. Liquid cartons dominates shelf stable milk (brick and shaped liquid cartons) and milk alternatives (brick liquid cartons).
The COVID-19 pandemic led to a growing awareness of and preference for health and wellness products. The confirmation of new styles of consumption and the awareness that a healthy diet is an important factor in the prevention of diseases linked to ageing have strengthened this trend.
Over the forecast period, dairy packaging in Italy can expect to see new packaging formats emerging in numerous yoghurt categories, featuring alternative pack types like glass jars, which gives the product a more premium look, and reduced quantities of plastic. Glass jars is expected to see the highest retail unit volume increase in yoghurt over the forecast period.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Understand the latest market trends and future growth opportunities for the Dairy Packaging industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dairy Packaging industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of cheese, drinking milk products, yoghurt and sour milk drinks, and other dairy products.See All of Our Definitions
This report originates from Passport, our Dairy Packaging research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page