Dairy, Italy's largest food packaging category by units, grew 1% to 11.8 billion units in 2025. This was driven by steady fresh- and UHT-milk consumption alongside continued demand for yoghurt and spoonable desserts. Rigid plastic bottles, pots and tubs dominated at 50% of volumes. The differentiated Contributo Ambientale CONAI (CAC) has been applied to plastic packaging since 2018 and, since 2023, has classified plastic packaging into nine contribution bands, with the level reflecting factors
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Overview:
Understand the latest market trends and future growth opportunities for the Dairy Packaging industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dairy Packaging industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dairy Packaging in Italy report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dairy Packaging in Italy?
- Which are the major pack types and how are they performing in Italy?
- Have there been any packaging legislative changes in the past 12 months?
- How are consumption trends impacting the packaging landscape?
- What are the key trends and latest product developments in packaging?
- How important are sustainability and recycling to consumers in Italy?
- Where is future growth expected to be most significant?
Dairy Packaging in Italy
Key Data Findings
Stable milk demand steadies a rigid-plastic-led category as Parmalat scales recycled-content bottles
A rigid-plastic-led category edges higher on stable fresh- and UHT-milk demand
Parmalat anchors the shift to recycled-content milk bottles
Cartons, pots and glass diversify around the bottle
Slow volume growth as recycled content reshapes the bottle
Convenience and premium cues pour into cartons and flexible formats
Country Reports Disclaimer
The following categories and subcategories are included:
Dairy Packaging
- Butter and Spreads
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- Processed Cheese
- Packaged Hard Cheese
- Soft Cheese
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- Flavoured Milk Drinks
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- Fresh Milk
- Shelf Stable Milk
- Goat Milk
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- Powder Milk
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- Sour Milk Products
- Yoghurt
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- Chilled and Shelf Stable Desserts
- Chilled Snacks
- Coffee Whiteners
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- Condensed Milk
- Cream
- Fromage Frais and Quark
Dairy Packaging
This is the aggregation of cheese, drinking milk products, yoghurt and sour milk drinks, and other dairy products.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Dairy Packaging research and analysis database.
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