Dairy in rigid plastic packaging recorded a marginal decline in 2019 as a result of lower demand from yoghurt and flavoured milk drinks. Yoghurt is declining due to category maturity, while flavoured milk drinks had higher retail selling prices due to the sugar tax, driving consumers away.
Magic Foods (M) Sdn Bhd introduced spoonable yoghurt in glass jars under its domestic brand Sunglo in December 2018. The packaging was used to help position the product as premium, looking to attract consumer attention.
Drinking milk products in brick liquid cartons is set to see slower growth due to intense competition with rigid plastic. Rigid plastic in drinking milk products have a larger range of pack sizes for various consumption needs, such as 200ml for single serve to two litres for household consumption.
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