2018 saw major Chinese dairy producer, Mengniu, launch organic milk in Tetra Prisma Aseptic 250 Edge packaging with the DreamCap closure. This 250ml recloseable packaging, which has an octagonal shape to fit easily into the hand, targets the growing demand for milk drinks compatible with the trend towards on-the-go consumption amongst younger consumers in the Chinese market.
Other plastic bottles are being employed in yoghurt to contribute to the development of upmarket brand images. Yili Ambrosial pioneered the format’s use in yoghurt through the introduction of premium ambient yoghurt in a 230g other plastic bottle in 2017.
Ecolean packaging continued to gain in popularity in the final year of the review period. The plastic pouch resonates with key demand trends in the market, with its light weight and shape allowing for convenient portability, while its eco-friendly material is compatible with rising concern about environmental issues.
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