Dairy products saw rising sales in 2021, after witnessing declines in 2020. Several categories within dairy were hit hard by COVID-19 in 2020, including one of the largest – drinking milk products.
Health awareness and health consciousness has been rising among Chinese consumers during the pandemic. Due to the emergence of COVID-19 globally, immunity-boosting properties have become a key focus when consumers are choosing food products.
In 2020, yoghurt suffered from the substitution effect, as some consumers turned to milk for protein intake instead of yoghurt. This resulted in declining sales of yoghurt in 2020, although a rebound was then seen in 2021 as consumers returned to what has become a favourite food.
Drinking milk products is the only one of the main categories that is expected to see declining unit volumes over the forecast period, which will negatively impact packaging volumes of brick liquid containers, the main pack type used in the packaging of drinking milk products, in 2021-2026. This is partly due to the strong growth recorded in 2021, which would be hard to maintain, but also due to the fact that, while milk is forecast to continue to perform quite well, sales will be dragged down by the continued poor performance of flavoured milk drinks, as consumers turn to products they consider to be healthier.
More consumers are expected to look for products that are better for their health and wellbeing in the coming years. They will continue to seek out dairy products that provide protein and immunity-boosting properties, particularly in the wake of the COVID-19 pandemic.
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This is the aggregation of cheese, drinking milk products, yoghurt and sour milk drinks, and other dairy products.See All of Our Definitions
This report originates from Passport, our Dairy Packaging research and analysis database.
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