The impact of the COVID-19 pandemic on sales of dairy products and dairy packaging was varied in 2020, with some categories seeing spikes in demand, while, for others, growth slowed or performances worsened. The limited foodservice options on offer due to the impact of lockdowns and quarantine regulations and the fact that local consumers were forced to spend prolonged amounts of time at home within the context of social distancing and home seclusion boosted demand for many types of packaged food, particularly those that can be used to prepare meals and snacks at home.
As COVID-19 restrictions begin to relax, players in drinking milk products are expected to try and cater to the packaging needs of consumers returning to on-the-go consumption. For example, Vitasoy Philippines, in preparation for the return of on-the-go consumption in the Philippines, especially during the summer months of 2022, launched RTD Vitasoy Plus Milky Vanilla, which comes in 300ml plastic bottle packaging with a SRP of PHP27.
In the pre-pandemic period, rising popularity of milk alternatives was being seen, especially the dominant product type of soy milk, as many Filipinos were becoming increasingly influenced by the health and wellness trend. However, despite the belief among some consumers that such products are effective for boosting immunity, especially when fortified and particularly in comparison with regular dairy products, unit volumes collapsed in 2020 when the pandemic hit the country.
One of the most interesting outcomes of the COVID-19 pandemic among the Philippine population has been the rising interest seen in sustainability, a trend which is connected to the rising health consciousness that has been seen since the onset of the pandemic situation. Consumers have become more health-conscious as the importance of maintaining good general health and a strong immune system have been brought into sharp focus and this extends to the motivation to improve one’s approach to sustainability in response to ecological concerns surrounding the origins of the COVID-19 virus.
Nestlé Philippines is very unlikely to lose its status as the leading player in dairy products in the Philippines over the forecast period. Recent years have seen the multinational fmcg giant pursuing several local initiatives as part of its global commitment to make 100% of its packaging recyclable or reusable by 2025.
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Understand the latest market trends and future growth opportunities for the Dairy Packaging industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of cheese, drinking milk products, yoghurt and sour milk drinks, and other dairy products.See All of Our Definitions
This report originates from Passport, our Dairy Packaging research and analysis database.
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