One of the most significant impacts of the COVID-19 pandemic on sales of dairy in Singapore during 2020 was the significant shift seen away from fresh milk and towards shelf stable alternatives. In particular, the harsh realities of the quarantine lockdown led to the emergence of a major shift in demand away from fresh towards shelf stable dairy products generally, with sales of UHT milk soaring at the expense of fresh milk.
During 2020, many people in Singapore focused on improving their diets, with healthier eating seen as an important way of supporting general health and building immunity. This was seen by many as vital for minimising the chances of contracting a serious case of the COVID-19 virus.
As mentioned above, the government-mandated shutdown of Singapore’s hospitality sector for an extended period at the peak of the COVID-19 pandemic during 2020 motivated many Singaporeans to focus more on preparing their own meals from scratch at home using fresh ingredients. Among products that registered an increase in sales for this reason were butter and cheese, with these products popular among those looking to recreate dishes that they would normally consume in restaurants and other consumer foodservice outlets.
One of the most important trends in dairy in Singapore prior to the onset of the COVID-19 pandemic was the huge shift in consumer demand towards milk alternatives. The category is expected to continue building during the forecast period, with a positive performance slated for liquid cartons, the predominant pack type for milk alternatives.
Glass bottles is expected to continue losing share to gable top liquid cartons in fresh milk packaging over the forecast period. Glass was once the most important pack type for fresh milk.
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