Being a vital element in cheese product positioning, pack types are seeing continuous innovation by cheese brands, especially higher-end ones, to better appeal to Hong Kong consumers. In line with the constantly increasing sophistication of Hong Kong consumers regarding cheese, cheese brands have adopted a greater variety of niche pack types to signify the origins and premium characteristics of cheese products.
Brick and gable top liquid cartons are the two most common pack types for milk products in Hong Kong. In 2019, these two pack types maintained their competitive edge in different types of milk product.
The share of glass bottles in fresh milk packaging has declined since 2006. Owing to glass’s fragility and weight, transportation and storage of fresh milk in glass bottles tends to be costly.
More vibrant and colourful visuals were apparent on dairy packaging materials in 2019. There are two key drivers behind this phenomenon.
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Understand the latest market trends and future growth opportunities for the Dairy Packaging industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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