Dietary Supplements

Country Report

Country Report

Dietary Supplements in Mexico

Feb 2019

In 2018 sales of vitamins and dietary supplements registered positive growth rates. Over the forecast period, the category is expected to continue to perform well. Growth drivers will include population rise and an increasing middle class, as ...

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Dietary Supplements in Thailand

Feb 2019

Many consumers are looking for ways to stay healthy in the long run. They tend to be more cautious when consuming food, and take more exercise and nutritional supplements. This trend is expected to continue to support healthy sales for dietary ...

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Dietary Supplements in Bulgaria

Feb 2019

In 2018, premiumisation and customisation trends in probiotic supplements contributed to its outstanding performance. Increasingly, probiotic supplements were positioned to bring health benefits in non-digestive health areas such as beauty, oral ...

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Dietary Supplements in Slovakia

Feb 2019

Dietary supplements products were strongly promoted through magazines, showing the positive effects and that a lack of certain supplement products could cause health problems. Therefore, consumers were interested in replenishing their bodies with ...

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Dietary Supplements in the Czech Republic

Feb 2019

Czech consumers spend a great deal on dietary supplements, and further current value growth was seen in 2018. People are most interested in supplements that promote digestion, proper functioning of the urinary tract and joint health. In 2018, current...

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Dietary Supplements in France

Feb 2019

According to a study of Synadiet and OpinionWay, the image of dietary supplements is positive in France as two thirds of the population are convinced of their benefits with half already having purchased some of these products. At the same time, there...

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Dietary Supplements in Germany

Feb 2019

In 2018, dietary supplements continued to register steady growth, mainly thanks to the fact that German consumers have become increasingly conscious about their health and so are willing to spend more on products which are perceived as beneficial in ...

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Dietary Supplements in Estonia

Feb 2019

Dietary supplements remained a very fragmented category at the end of the review period with a high number of players and diverse product range, which commonly varied between channels. Moreover, further active development was observed in this ...

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Dietary Supplements in Italy

Feb 2019

Dietary supplements benefited from consumers’ increasing concerns about maintaining long-term health. There is a growing health culture in Italy, with consumers believing that following a healthy lifestyle and diet combined with vitamins and dietary ...

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Dietary Supplements in Poland

Feb 2019

Both public administration entities and players’ associations agree on the need for regulation of the dietary supplements industry. As of 2018, dietary supplements were considered as a food in legal terms, thus are covered by food law, resulting in ...

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Dietary Supplements in Georgia

Feb 2019

Between one quarter and one third of value sales of overall dietary supplements belonged to those to benefit bone health. That made minerals, and more precisely, calcium supplements, a large area of dietary supplements in 2018. Many consumers ...

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Dietary Supplements in Morocco

Feb 2019

Dietary supplements in Morocco is growing at a rapid pace, with thriving demand. Consumers are enjoying a wide range of national and international product choices, which are all easily available from various physical and online stores. With the ...

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Dietary Supplements in Nigeria

Feb 2019

Dietary supplements have been growing well in Nigeria recently because of the increased number of people not eating a well-balanced diet due to the current weak economic situation in the country and also the rise in number of people engaged in ...

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Dietary Supplements in Sweden

Feb 2019

Swedes’ interest in what they eat has reached the ingredients in dietary supplements – this trend grew steadily in the review period. This was most vivid in terms of the increased interest in vegan products within dietary supplements. However, ...

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Dietary Supplements in Peru

Feb 2019

The Ministry of Health has warned that the percentage of obese adults in Peru is only eight points away from the world obesity record recorded by Oceania, the US and Mexico. Moreover, The Peruvian Association for the Study of Obesity and ...

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Dietary Supplements in Dominican Republic

Feb 2019

Dietary supplements continued to perform well in the Dominican Republic in 2018, fuelled by strong consumer demand across all socioeconomic groups. The broad range of price points makes these products more accessible to a larger number of consumers, ...

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Dietary Supplements in Pakistan

Feb 2019

Rising interest in exercise is set to continue supporting growth in dietary supplements over the forecast period. Fitness enthusiasts are often interested in using dietary supplements to ensure a balanced diet and help them attain their fitness ...

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Dietary Supplements in the United Kingdom

Feb 2019

The widespread trend towards natural ingredients and products across both the consumer health industry and the beauty industry is slowly transforming dietary supplements. Neglected by consumers for years, products with previously declining sales, ...

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Dietary Supplements in Lithuania

Feb 2019

According to industry experts, Lithuanians continue to lack health awareness and not enough undertake physical activity. The local cuisine is rich in sugar, fat and salt, and consumption of alcohol is relatively high in comparison with other European...

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Dietary Supplements in Taiwan

Feb 2019

Moderate growth is set to remain the norm in dietary supplements over the forecast period. Demand for dietary supplements tends to depend on general health and wellness trends. Unlike vitamins, a category in which specific claims are often made about...

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