World Travel Market Africa (WTM Africa) is an annual travel and tourism event that takes place in Cape Town, South Africa. It is one of the leading travel trade shows in Africa, attracting exhibitors and visitors from around the world. The event offers a platform for businesses in the travel and tourism industry to showcase their products and services, network with other industry players, and learn about the latest trends and developments in the sector.
WTM Africa features a range of exhibitors, including tour operators, airlines, hotels, destination management companies, tourism boards, and travel technology companies. The event also includes seminars, workshops, and panel discussions on various topics related to travel and tourism, such as sustainable tourism, travel trends, and marketing strategies.
Session title: Reimagining African Travel: Innovative Solutions for a Post-Pandemic World
Session description: Sub-Saharan Africa's travel industry faces numerous challenges, including inflationary pressures, changing consumer behaviour, and evolving travel preferences. Despite this, the region presents many growth opportunities, as travel operators explore innovative solutions to remain competitive and relevant in the region. This presentation will highlight these trends, showcasing examples of innovative solutions, which include the embrace of technology to reshape tourism recovery in the region.
Date and time of the EMI session: 4 April 2023, 12:30 - 13:15 (GMT +2)
Name and title of speaker involved: Christy Tawii, Euromonitor Research Manager
Register HERE.