e-Tail Boston

eTail Boston (eTail East) is a leading eCommerce and omnichannel retail conference that brings together senior leaders from top retailers, brands, and solution providers. The event focuses on practical strategies to drive growth, covering key topics such as digital marketing, customer experience, AI, and omnichannel transformation.

Featuring a dynamic mix of keynote sessions, panels, workshops, and networking opportunities, eTail provides actionable insights and meaningful connections to help businesses stay competitive in an evolving retail landscape.

Session title: US Retail E-Commerce in 2026: Top Three Trends

Session description: In 2026, the retail sector is transforming. Generative AI (GenAI) and agentic AI is disrupting consumer shopping behavior at the product discovery phase, forcing brands go all in on generative engine optimization (GEO) in their digital marketing strategies. Meanwhile, TikTok Shop is proving that at least one upstart third-party marketplace platform can navigate the new climate of trade protectionism that is clipping the wings of other cross-border marketplaces to find success in the US. Finally, quick commerce, which is exploding in India and other emerging markets, is again making tentative headway in the US thanks to the backing of the world's most important retailer, Amazon.

Date and time of the Euromonitor session: 12 August 2026, 13:05–13:25 ET

Name and title of the Euromonitor speaker: Bob Hoyler, Global Insights Manager – Retail