in-cosmetics Korea
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Session title: Asia Pacific Beauty Outlook 2026 : Market Dynamics, Consumer Shifts and What’s Gaining Momentum
Session description: Asia Pacific remains the world’s largest beauty and personal care market, accounting for over one third of global value in 2025. As the industry shifts into more normalised growth following the post pandemic surge, focus is moving away from headline growth toward how demand is evolving across markets, categories and price tiers.
In this session, we unpack regional market dynamics and key consumer and innovation trends shaping Asia Pacific today, and what these signals indicate about the region’s next phase of development. Drawing on data and local market intelligence, the session highlights where consumers are shopping, how value and premium propositions are being redefined, and which product positioning and formats are gaining momentum as competition intensifies.
Date and time of the Euromonitor session: 1 July 2026, 10:30 – 11:15 KST
Name and title of the Euromonitor speaker: Aya Suzuki, Senior Analyst