Makeup in Paris

MakeUp in Paris 2026 is a leading B2B beauty event held at the Carrousel du Louvre on 17–18 June, bringing together global cosmetics professionals for two days of innovation, networking, and inspiration.

The show unites formulators, packaging experts, ingredient suppliers, and brands from over 30 countries to explore the latest trends shaping skincare and makeup. With 150+ exhibitors, conferences, and the Innovation & Trends Awards, it serves as a key platform for discovering cutting-edge formulations, sustainable packaging, and future consumer insights in the beauty industry.

Session title: Holistic Longevity: Beyond Age, Towards Resilience

Session description: With Longevity redefined, a shift is happening from reactive anti‑ageing to preventive care, focused on sustaining health, performance and biological resilience over time. Pushed forward with tech enablement towards a resilient skin formulations paired with AI‑led diagnostics and preventive devices. This presentation explores how longevity is reshaping beauty innovation beyond traditional anti‑ageing. As the industry moves from short‑term correction to long‑term resilience, longevity is increasingly built through formulation‑led skin and hair health, supported by lifestyle alignment, nutrition adjacencies and preventive technologies.

Date and time of the Euromonitor session: 18 June 2026, 15:30–16:00 CET

Name and title of the Euromonitor speaker: Aishwarya Rajpara, Consultant – Health & Beauty