Cosmobeauty Seoul 2026

Cosmobeauty Seoul is Korea's premier global trade fair for global beauty industry leaders accredited and recognised worldwide and was first held in 1987 as Korea’s first cosmetics and beauty industry exhibition.

Session title: The Future of Beauty in Asia Pacific: Consumer Trends and Innovation Opportunities

Session description: From evolving skincare routines to new retail channels and digital discovery, consumer behaviours across the region are reshaping how beauty brands compete and grow in the Asia Pacific region.

In this session, we will explore the emerging trends and innovation opportunities defining the next phase of the beauty industry.

Drawing on Euromonitor International’s data-driven insights, we will highlight where growth is accelerating, how consumer priorities are shifting, and which strategies are driving success across key markets including China, South Korea and Japan.

Date and time of the Euromonitor session: 28 May 2026, 15:00–15:50 KST

Name and title of the Euromonitor speaker: Justin Choi, Country Manager: South Korea