Hygienix

Hygienix 2026 brings the absorbent hygiene industry together in Houston, Texas, from November 16–19 to explore the innovations and market forces shaping its future. From sustainable and biobased materials to AI-driven manufacturing, regulatory developments and evolving consumer expectations, the event offers valuable insight into the industry's transformation. Attendees can connect with leaders across the global supply chain while discovering new technologies, ideas and opportunities for growth.

Euromonitor session title: Beyond Price Hikes: Five Trends Reshaping Value in Absorbent Hygiene

Euromonitor session description: What does value mean for absorbent hygiene consumers today? This session explores five shifts reshaping the industry, from convenience and wellness to science-backed claims and practical sustainability. Using global market data, consumer research and innovation examples, it will show how changing expectations are influencing product development and competitive strategy across baby care, menstrual care and adult incontinence.

Date and time of Euromonitor session: 17 November 2026, 10:00–10:20 CDT

Euromonitor speaker: Liying Qian, Global Insight Manager – Tissue and Hygiene