The 22nd APRCE Tokyo 2026

APRCE Tokyo 2026 is the 22nd Asia-Pacific Retailers Convention & Exhibition, the region's premier retail industry event, bringing together retail leaders, innovators, and businesses from 18 countries and regions across the Asia-Pacific. Held in Tokyo for the first time in 19 years, the event is themed "The Future of Retail: Innovation Meets Tradition" and features world-class conferences, a dynamic retail exhibition, networking opportunities, and business matching programs. APRCE Tokyo 2026 provides a unique platform to explore the latest retail innovations, foster international partnerships, and showcase Japan's retail excellence, culture, creativity, while inspiring future collaboration and sustainable industry growth.

Session title: Future‑Ready Retail: How Digital Shoppers and Retail Models Are Reshaping APAC

Session description: At APRCE 2026, Euromonitor International will highlight the key digital shopper and retail trends reshaping growth across Asia Pacific and Japan.

From generative AI transforming product discovery and driving a shift to Generative Engine Optimisation (GEO), to the rise of in‑chat, end‑to‑end commerce, digital retail is becoming more seamless, intuitive and, shopper‑tainment continues to drive engagement through interactive content. This session will equip brands with the insights needed to stay competitive and future‑ready.

Date and time of the Euromonitor session: 9 October 2026, 14:30–15:30 JST

Name and title of the Euromonitor speaker: Sean Kreidler, Head of Research – Japan