Outlook by Edana
The world's premier Hygiene & Personal Care conference for the last 25 years.
Imagine one place where you can meet and connect with over 500 senior professionals - everyone in one place. OUTLOOK™ makes it possible. Discover the latest market growth trends, opportunities, sustainability initiatives, innovations, technological advancements, and regulatory updates across the diaper, wet wipe, menstrual, and incontinence product sectors.
Session title: Retail Hygiene in Europe: Navigating Regional Trends and Market Drivers in a Challenging Global Environment
Session description: The session will answer:
- Can Europe’s retail hygiene market grow despite declining birth rates and economic pressures?
- How are financial pressures changing hygiene shoppers’ expectations and purchasing decisions?
- Where will the next growth opportunities emerge in nappies, menstrual care and adult incontinence?
Date and time of the Euromonitor session: 22 September 2026, 12:30–13:00 WET
Euromonitor speaker: Natalia Bezrebra, Client Support Consultant