H&H Claims

BIOSTIME

Children’s probiotic supplements

Claim 1: BIOSTIME, the world’s No.1 brand of children’s probiotic supplements.

Alternative Claim: BIOSTIME, the world’s leading brand of children’s probiotic supplements.

Footnote: Data source: Euromonitor International Limited. Based on the brand’s global retail sales value in 2025. Children probiotic supplements refer to beneficial bacteria, such as Lactobacillus acidophilus and bifidus and some other proprietary probiotic strains. Only include dietary supplement forms and probiotic approved as OTC drugs and specifically targets infant and/or children. Exclude all spoonable and drinking probiotic/prebiotic yoghurt. Custom research completed in April 2026.

For UK use only

Claim 1*: BIOSTIME, the world’s No.1 children’s live bacteria supplement brand.

Alternative Claim*: BIOSTIME, the world’s leading children’s live bacteria supplement brand.

Footnote: Data source: Euromonitor International Limited. Based on the brand’s global retail sales value in 2025. Children’s live bacteria supplements refer to beneficial bacteria, such as Lactobacillus acidophilus and bifidus and some other proprietary probiotic strains. Only include dietary supplement forms and probiotic approved as OTC drugs and specifically targets infant and/or children. Exclude all spoonable and drinking probiotic/prebiotic yoghurt. Custom research completed in April 2026.

*To be used together with BIOSTIME brand name or logo.

BIOSTIME, marque mondiale n°1 des compléments alimentaires à base de probiotiques pour enfants

BIOSTIME, marque mondiale leader des compléments alimentaires probiotiques pour enfants

Footnote : Source des données : Euromonitor International Limited, sur la base de la valeur des ventes au détail mondiales de la marque en 2025. Les compléments probiotiques pour enfants désignent des bactéries bénéfiques, telles que Lactobacillus acidophilus et les bifidobactéries, ainsi que certaines autres souches probiotiques propriétaires. Sont inclus uniquement les probiotiques sous forme de compléments alimentaires ainsi que ceux approuvés en tant que médicaments en vente libre (OTC), spécifiquement destinés aux nourrissons et/ou aux enfants. Sont exclus tous les yaourts probiotiques ou prébiotiques à consommer à la cuillère ou sous forme de boisson. Recherche personnalisée finalisée en avril 2026.

合生元，全球No.1幼嬰兒童益生菌營養品品牌

合生元，全球領先幼嬰兒童益生菌營養品品牌

合生元，幼嬰兒童益生菌營養品品牌全球No.1

腳註：歐睿國際。根據品牌2025年全球零售額。幼嬰兒童益生菌營養品是指有益的細菌，如嗜酸乳桿菌和雙歧桿菌以及一些其他專有的益生菌菌株。僅包括作為膳食補充劑的形式以及被批准為OTC藥物的益生菌，並專門針對嬰兒和／或兒童。排除所有可勺取及飲用的益生菌／益生元酸奶。客制化研究於2026年4月完成。

合生元，全球第一婴童益生菌营养品品牌

合生元，全球领先婴童益生菌营养品品牌

合生元，婴童益生菌营养品品牌全球No.1

脚注：欧睿国际。根据品牌2025年全球零售额。婴童益生菌营养品是指有益的细菌，如嗜酸乳杆菌和双歧杆菌以及一些其他专有的益生菌菌株。仅包括作为膳食补充剂的形式以及被批准为OTC药物的益生菌，并专门针对婴儿和／或儿童。排除所有可勺取和饮用的益生菌／益生元酸奶。客制化研究于2026年4月完成。

BIOSTIME, thương hiệu số 1 thế giới về thực phẩm bổ sung men vi sinh dành cho trẻ em.

BIOSTIME, thương hiệu hàng đầu thế giới về thực phẩm bổ sung men vi sinh dành cho trẻ em.

Chú thích: Nguồn: Euromonitor International Limited. Dựa trên doanh thu bán lẻ toàn cầu của thương hiệu trong năm 2025. Thực phẩm bổ sung men vi sinh cho trẻ em nhằm chỉ các lợi khuẩn như Lactobacillus acidophilus và bifidus, cùng một số chủng men vi sinh độc quyền khác. Chỉ bao gồm các dạng thực phẩm bổ sung và các men vi sinh được phê duyệt là thuốc không kê đơn (OTC) và dành riêng cho trẻ sơ sinh và/hoặc trẻ em. Loại trừ toàn bộ sữa chua chứa men vi sinh/prebiotic dạng ăn bằng thìa hoặc dạng uống. Nghiên cứu chuyên biệt được hoàn thành vào tháng 4 năm 2026.

Paediatric probiotic supplements

Claim 2: BIOSTIME, the world’s No.1 brand of paediatric probiotic supplements.

Alternative Claim: BIOSTIME, the world’s leading brand of paediatric probiotic supplements.

Footnote: Data source: Euromonitor International Limited. Based on the brand’s global retail sales value in 2025. Paediatric probiotic supplements refer to beneficial bacteria, such as Lactobacillus acidophilus and bifidus and some other proprietary probiotic strains. Only include dietary supplement forms and probiotic approved as OTC drugs and specifically targets infant and/or children. Exclude all spoonable and drinking probiotic/prebiotic yoghurt. Custom research completed in April 2026.

For UK use only

Claim 2*: BIOSTIME, the world’s No.1 paediatric live bacteria supplement brand.

Alternative Claim*: BIOSTIME, the world’s leading paediatric live bacteria supplement brand.

Footnote: Data source: Euromonitor International Limited. Based on the brand’s global retail sales value in 2025. Paediatric live bacteria supplements refer to beneficial bacteria, such as Lactobacillus acidophilus and bifidus and some other proprietary probiotic strains. Only include dietary supplement forms and probiotic approved as OTC drugs and specifically targets infant and/or children. Exclude all spoonable and drinking probiotic/prebiotic yoghurt. Custom research completed in April 2026.

*To be used together with BIOSTIME brand name or logo.

BIOSTIME, marque mondiale n°1 des compléments alimentaires probiotiques pédiatriques

BIOSTIME, marque mondiale leader des compléments alimentaires probiotiques pédiatriques

Footnote: Source des données : Euromonitor International Limited. Sur la base de la valeur des ventes au détail mondiales de la marque en 2025. Les compléments probiotiques pédiatriques désignent des bactéries bénéfiques, telles que Lactobacillus acidophilus et les bifidobactéries, ainsi que certaines autres souches probiotiques propriétaires. Sont inclus uniquement les probiotiques sous forme de compléments alimentaires ainsi que ceux approuvés en tant que médicaments en vente libre (OTC), spécifiquement destinés aux nourrissons et/ou aux enfants. Sont exclus tous les yaourts probiotiques ou prébiotiques à consommer à la cuillère ou sous forme de boisson. Recherche personnalisée finalisée en avril 2026.

合生元，全球No.1幼嬰兒童益生菌營養品品牌

合生元，全球領先幼嬰兒童益生菌營養品品牌

合生元，幼嬰兒童益生菌營養品品牌全球No.1

合生元，全球第一婴童益生菌营养品品牌

合生元，全球领先婴童益生菌营养品品牌

合生元，婴童益生菌营养品品牌全球No.1

BIOSTIME, thương hiệu số 1 thế giới về thực phẩm bổ sung men vi sinh dành cho trẻ em.

BIOSTIME, thương hiệu hàng đầu thế giới về thực phẩm bổ sung men vi sinh dành cho trẻ em.

Children’s prebiotic supplements

Claim 3: BIOSTIME, the world’s No.1 brand of children’s prebiotic supplements.

Alternative Claim: BIOSTIME, the world’s leading brand of children’s prebiotic supplements.

Footnote: Data source: Euromonitor International Limited. Based on the brand’s global retail sales value in 2025. Children’s prebiotic supplements refer to supplement products that contain any prebiotic ingredients such as FOS (fructooligosaccharides), GOS (Galactooligosaccharides), 2’-FL / HMO (2'-Fucosyllactose), and Inulin, with claim of targeting at infant and/or children. Custom research completed in April 2026.

For UK use only

Claim 3*: BIOSTIME, the world’s No.1 children’s supplement brand of dietary fibres (used by live bacteria)

Alternative Claim*: BIOSTIME, the world’s leading children’s supplement brand of dietary fibres (used by live bacteria)

Footnote: Data source: Euromonitor International Limited. Based on the brand’s global retail sales value in 2025. Children’s supplements of dietary fibres (used by live bacteria) refer to supplement products that contain any prebiotic ingredients such as FOS (fructooligosaccharides), GOS (Galactooligosaccharides), 2’-FL / HMO (2'-Fucosyllactose), and Inulin, with claim of targeting at infant and/or children. Custom research completed in April 2026.

*To be used together with BIOSTIME brand name or logo.

BIOSTIME, marque mondiale n°1 des compléments alimentaires à base de prébiotiques pour enfants

BIOSTIME, marque mondiale leader des compléments alimentaires à base de prébiotiques pour enfants

Footnote : Source des données : Euromonitor International Limited, sur la base de la valeur des ventes au détail mondiales de la marque en 2025. Les compléments prébiotiques pour enfants désignent des produits contenant des ingrédients prébiotiques tels que le FOS (fructo-oligosaccharides), le GOS (galacto-oligosaccharides), le 2’-FL / HMO (2’-fucosyllactose) et l’inuline, spécifiquement destinés aux nourrissons et/ou aux enfants. Recherche personnalisée finalisée en avril 2026.

合生元，全球No.1 幼嬰兒童益生元營養品品牌

合生元，全球領先幼嬰兒童益生元營養品品牌

合生元，幼嬰兒童益生元營養品品牌全球No.1

腳註：歐睿國際。根據品牌2025年全球零售額。幼嬰兒童益生元營養品定義為含有任何益生元成分的益生元補充劑產品，如FOS（果寡糖）、GOS（半乳寡糖）、2’-FL / HMO（2'-岩藻糖基乳糖）、菊粉，並聲稱針對嬰兒和／或兒童。客制化研究於2026年4月完成。

合生元，全球第一婴童益生元营养品品牌

合生元，全球领先婴童益生元营养品品牌

合生元，婴童益生元营养品品牌全球No.1

脚注：欧睿国际。根据品牌2025年全球零售额。婴童益生元营养品定义为含有任何益生元成分的益生元补充剂产品，如FOS（果寡糖）、GOS（半乳寡糖）、2’-FL / HMO（2'-岩藻糖基乳糖）、菊粉，并声称针对婴儿和／或儿童。客制化研究于2026年4月完成。

BIOSTIME, thương hiệu số 1 thế giới về thực phẩm bổ sung prebiotic dành cho trẻ em.

BIOSTIME, thương hiệu hàng đầu thế giới về thực phẩm bổ sung prebiotic dành cho trẻ em.

Chú thích: Nguồn: Euromonitor International Limited. Dựa trên doanh thu bán lẻ toàn cầu của thương hiệu trong năm 2025. Thực phẩm bổ sung prebiotic cho trẻ em nhằm chỉ các thực phẩm bổ sung có chứa các thành phần prebiotic như FOS (fructooligosaccharides), GOS (Galactooligosaccharides), 2’-FL / HMO (2'-Fucosyllactose), và Inulin, kèm theo tuyên bố dành riêng cho trẻ sơ sinh và/hoặc trẻ em. Nghiên cứu chuyên biệt được hoàn thành vào tháng 4 năm 2026.

Children’s probiotic and prebiotic

Claim 4: BIOSTIME, the world’s No.1 brand of children’s probiotic and prebiotic supplements.

Alternative Claim: BIOSTIME, the world’s leading brand of children’s probiotic and prebiotic supplements.

Footnote: Data source: Euromonitor International Limited. Based on the brand’s global retail sales value in 2025. Children’s probiotic and prebiotic supplements refer to probiotic supplements that have prebiotic ingredients, with claim of targeting at infant and/or children. Custom research completed in April 2026.

For UK use only

Claim 4*: BIOSTIME, the world’s No.1 children’s supplement brand of live bacteria and dietary fibres.

Alternative Claim*: BIOSTIME, the world’s leading children’s supplement brand of live bacteria and dietary fibres.

Footnote: Data source: Euromonitor International Limited. Based on the brand’s global retail sales value in 2025. Children’s supplements of live bacteria and dietary fibres refer to live bacteria supplements containing dietary fibre ingredients. Custom research completed in April 2026.

*To be used together with BIOSTIME brand name or logo.

BIOSTIME, marque mondiale n°1 des compléments alimentaires à base de probiotiques et de prébiotiques pour enfants

BIOSTIME, marque mondiale leader des compléments alimentaires à base de probiotiques et de prébiotiques pour enfants

Footnote : Source des données : Euromonitor International Limited, sur la base de la valeur des ventes au détail mondiales de la marque en 2025. Les compléments probiotiques et prébiotiques pour enfants désignent des compléments probiotiques contenant des ingrédients prébiotiques, spécifiquement destinés aux nourrissons et/ou aux enfants. Recherche personnalisée finalisée en avril 2026.

合生元，全球No.1幼嬰兒童益生菌及益生元營養品品牌

合生元，全球領先幼嬰兒童益生菌及益生元營養品品牌

合生元，幼嬰兒童益生菌及益生元營養品品牌全球No.1

腳註：歐睿國際。根據品牌2025年全球零售額。幼嬰兒童益生菌及益生元營養品指的是含有益生元成分的益生菌營養品，並聲稱其目標人群為嬰兒和／或兒童。客制化研究於2026年4月完成。

合生元，全球第一婴童益生菌及益生元营养品品牌

合生元，全球领先婴童益生菌及益生元营养品品牌

合生元，婴童益生菌及益生元营养品品牌全球No.1

脚注：欧睿国际。根据品牌2025年全球零售额。幼婴儿童益生菌及益生元营养品指的是含有益生元成分的益生菌营养品，并声称其目标人群为婴儿和／或儿童。客制化研究于2026年4月完成。

BIOSTIME, thương hiệu số 1 thế giới về thực phẩm bổ sung men vi sinh và prebiotic dành cho trẻ em.

BIOSTIME, thương hiệu hàng đầu thế giới về thực phẩm bổ sung men vi sinh và prebiotic dành cho trẻ em.

Chú thích: Nguồn dữ liệu: Euromonitor International Limited. Dựa trên doanh thu bán lẻ toàn cầu của thương hiệu trong năm 2025. Thực phẩm bổ sung men vi sinh và prebiotic dành cho trẻ em nhằm chỉ các sản phẩm men vi sinh có chứa các thành phần prebiotic, kèm theo tuyên bố dành riêng cho trẻ sơ sinh và/hoặc trẻ em. Nghiên cứu chuyên biệt được hoàn thành vào tháng 4 năm 2026.

5 Consecutive years

Claim 5: BIOSTIME, the world’s No.1 brand of children’s probiotic and prebiotic supplements for five consecutive years

Alternative Claim: BIOSTIME, the world’s leading brand of children’s probiotic and prebiotic supplements for five consecutive years

Footnote: Data source: Euromonitor International Limited. Based on the brand’s global retail sales value in 2021-2025. Children’s probiotic and prebiotic supplements refer to probiotic supplements that have prebiotic ingredients, with claim of targeting at infant and/or children. Custom research completed in April 2026.

For UK use only

Claim5*: BIOSTIME, the world’s No.1 children’s supplement brand of live bacteria and dietary fibres for five consecutive years

Alternative Claim*: BIOSTIME, the world’s leading children’s supplement brand of live bacteria and dietary fibres for five consecutive years.

Footnote: Data source: Euromonitor International Limited. Based on the brand’s global retail sales value in 2021-2025. Children’s supplements of live bacteria and dietary fibres refer to live bacteria supplements containing dietary fibre ingredients, with claim of targeting at infant and/or children. Custom research completed in April 2026.

*To be used together with BIOSTIME brand name or logo.

BIOSTIME, marque mondiale n°1 des compléments alimentaires à base de probiotiques et de prébiotiques pour enfants pendant cinq années consécutives

BIOSTIME, marque mondiale leader des compléments alimentaires à base de probiotiques et de prébiotiques pour enfants pendant cinq années consécutives

Footnote : Source des données : Euromonitor International Limited, sur la base de la valeur des ventes au détail mondiales de la période 2021-2025. Les compléments probiotiques et prébiotiques pour enfants désignent des compléments probiotiques contenant des ingrédients prébiotiques, spécifiquement destinés aux nourrissons et/ou aux enfants. Recherche personnalisée finalisée en avril 2026.

合生元，連續五年全球No.1 幼嬰兒童益生菌及益生元營養品品牌

合生元，連續五年全球領先幼嬰兒童益生菌及益生元營養品品牌

腳註：歐睿國際。根據品牌2021-2025年全球零售額。幼嬰兒童益生菌及益生元營養品指的是含有益生元成分的益生菌營養品，並聲稱其目標族群為嬰兒和／或兒童。客制化研究於2026年4月完成。

合生元，连续五年全球第一婴童益生菌及益生元营养品品牌

合生元，连续五年全球领先婴童益生菌及益生元营养品品牌

脚注：欧睿国际。根据品牌2021-2025年全球零售额。幼婴儿童益生菌及益生元营养品指的是含有益生元成分的益生菌营养品，并声称其目标人群为婴儿和／或儿童。客制化研究于2026年4月完成。

BIOSTIME, thương hiệu số 1 thế giới về thực phẩm bổ sung men vi sinh và prebiotic dành cho trẻ em trong 5 năm liên tiếp

BIOSTIME, thương hiệu hàng đầu thế giới về thực phẩm bổ sung men vi sinh và prebiotic dành cho trẻ em trong 5 năm liên tiếp

Chú thích: Nguồn dữ liệu: Euromonitor International Limited. Dựa trên doanh thu bán lẻ toàn cầu của thương hiệu trong giai đoạn 2021–2025. Thực phẩm bổ sung men vi sinh và prebiotic dành cho trẻ em nhằm chỉ các sản phẩm men vi sinh có chứa các thành phần prebiotic, kèm theo tuyên bố dành riêng cho trẻ sơ sinh và/hoặc trẻ em. Nghiên cứu chuyên biệt được hoàn thành vào tháng 4 năm 2026.

Claim for China (Simplified Chinese only)

Cliam 1: 合生元，中国领先益生菌品牌

*脚注选择 1: 根据欧睿信息咨询（上海）有限公司通过案头调研及益生菌营养品行业访谈所获，按中国大陆益生菌营养品品牌 2024 年零售额计，于 2025 年 4 月完成调研。

脚注选择 2:根据欧睿信息咨询（上海）有限公司通过案头调研及益生菌营养品行业访谈所获，按中国益生菌营养品品牌 2024 年零售额计，于 2025 年 4 月完成调研

Claim 2: 合生元，中国益生菌引领品牌

*脚注选择 1: 根据欧睿信息咨询（上海）有限公司通过案头调研及益生菌营养品行业访谈所获，按中国大陆益生菌营养品品牌 2021-2024 年零售额计。“引领者”指代在全国市场排名前二，并且是行业中较早成立的企业。合生元于 2021-2023 年为全国市场排名第一，2024 年为市场排名第二，于 2025 年 4 月完成调研。

脚注选择 2: 根据欧睿信息咨询（上海）有限公司通过案头调研及益生菌营养品行业访谈所获，按中国益生菌营养品品牌 2021-2024 年零售额计。“引领者”指代在全国市场排名前二，并且是行业中较早成立的企业。合生元于 2021-2023 年为全国市场排名第一，2024 年为市场排名第二，于 2025 年 4 月完成调研。

Claim 3: 2021-2024年，合生元，中国连续4年领先益生菌品牌

*脚注选择 1: 根据欧睿信息咨询（上海）有限公司通过案头调研及益生菌营养品行业访谈所获，按中国大陆益生菌营养品品牌 2021-2024 年零售额计，于 2025 年 4 月完成调研。

脚注选择 2: 根据欧睿信息咨询（上海）有限公司通过案头调研及益生菌营养品行业访谈所获，按中国益生菌营养品品牌 2021-2024 年零售额计，于 2025 年 4 月完成调研。

Liver health supplements

Claim 1:

Swisse – World’s No.1 Liver Health Supplement Brand

Swisse – World’s No. 1 Liver Health Support Supplement Brand

Swisse – World’s No.1 Liver Support Supplement Brand Swisse – The World's Leading Brand of Liver Health/Liver Health Support/ Liver Support Supplements

Footnote:

Source: Euromonitor International Limited. Based on the brand’s global retail sales value in 2025. Liver health supplement is a dietary supplement claiming to support liver function and liver-related health. Excludes hangover symptom relief or prevention products. Research completed in Feb 2026.

Swisse – 全球No.1護肝保健品品牌

Footnote: 來源：歐睿國際。根據品牌2025年全球零售額。護肝保健品是指宣稱支持肝臟功能與健康的保健品。不包括解酒產品。研究於2026年2月完成。

Swisse – Il Marchio Di Integratori N.1 Al Mondo A Supporto Della Funzione Epatica

Fonte: Euromonitor International Limited. In base al valore delle vendite globali al dettaglio degli integratori a supporto della funzione epatica a marchio Swisse tra gennaio e dicembre 2025. Per “integratore a supporto della funzione epatica” si intende un integratore alimentare che dichiara di supportare la funzione epatica e la salute correlata al fegato. Sono esclusi i prodotti destinati a prevenire o alleviare i sintomi della sbornia. Ricerca completata a febbraio 2026.

Milk thistle supplements

Claim 2:

Swisse – World’s No.1 Milk Thistle Supplement Brand

Swisse – The World's Leading Brand of Milk Thistle Supplements

Footnote:

Source: Euromonitor International Limited. Based on the brand’s global retail sales value in 2025. Milk thistle supplement is a dietary supplement claiming milk thistle as the key active ingredient to support liver function and liver-related health. Excludes hangover symptom relief or prevention products. Research completed in Feb 2026.

Swisse – 全球No.1奶薊草保健品品牌

Footnote: 來源：歐睿國際。根據品牌2025年全球零售額。奶薊草保健品指宣稱以奶薊草為主要功能成分、用於支持肝臟功能與健康的膳食補充品。不包括解酒產品。研究於2026年2月完成。

Swisse – Il Marchio Di Integratori N.1 Al Mondo A Base Di Cardo Mariano

Fonte: Euromonitor International Limited. In base al valore delle vendite globali al dettaglio degli integratori a base di cardo mariano a marchio Swisse tra gennaio e dicembre 2025. Per “integratore a base di cardo mariano” si intende un integratore alimentare che dichiara di contiene il cardo mariano come principale ingrediente attivo, a supporto della funzionalità epatica e della salute correlata al fegato. Sono esclusi i prodotti destinati a prevenire o alleviare i sintomi della sbornia. Ricerca completata a febbraio 2026.

Evergreen footnote: Basato sui dati di vendita al dettaglio di Euromonitor International; date di ricerca e ulteriori informazioni disponibili su euromonitor.com/hh-claims.