Husqvarna AB in Home and Garden

Company Profile

About This Report

Aug 2019

Second ranked global gardening player, Husqvarna AB, is well positioned to take advantage of key megatrends, including connected consumers (via smart home products) and ethical living/sustainability (via battery powered gardening products). The company’s Husqvarna and Gardena brands hold market leadership positions in watering, lawnmowers and gardening power tools, but the challenges lie in convincing US consumers to adopt robotic lawn mowers, and adapting to rising urbanisation.

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Husqvarna AB in Home and Garden

Euromonitor International's report on Husqvarna AB delivers a detailed strategic analysis of the company's business, examining its performance in the Home and Garden market and the global economy.

Company and market share data provide a detailed look at the financial position of Husqvarna AB, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Husqvarna AB.

This report examines:
  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Husqvarna AB provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our Home and Garden research team, a dedicated group of analysts that knows the industry inside and out.

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Scope of the Report


Scope of the report

Executive summary

State of Play

Top companies at a glance
Husqvarna AB’s global footprint: developed market concentration
Company overview: Husqvarna AB
Robotic lawnmowers drive growth for Husqvarna AB

Exposure to Future Growth

Gardening power tools in the US lead global growth for Husqvarna AB
Top 10 home and garden companies hold onto market leading positions

Competitive Positioning

Home furnishings and home improvement players take the top spots
Stanley Black & Decker encroaches on Husqvarna’s territory
Husqvarna AB’s key categories and markets
Husqvarna faces strong competition from home improvement czars
Husqvarna AB’s key brands
Europe and watering the key focus for the Gardena brand
Gardena: designing products for city living and the smart home
Husqvarna’s attention turns to robotic lawn mowers in the US
Smart home innovation to drive watering and robotic lawn mowers


Husqvarna AB’s gardening sales by region
Developing markets score highly in DIY P otential due to economic growth
Looking outside core markets for future growth opportunities
Lack of presence in horticulture could be fixed with indoor plant push
Semi-detached houses overtake detached houses in Europe
Urbanisation and rising house prices puts pressure on garden sales
Capturing Millennial spending via indoor smart gardening
Husqvarna AB rides the sustainability wave to grow lawn mower business

Key Findings

Executive summary

Appendix: Projected Company Sales

Projected Company Sales – FAQs
Projected Company Sales – FAQs

Appendix: Competitor Analytics

Competitor Analytics tool
Market overlap
Overlap matrices

Appendix: Via Pricing

About Via Pricing from Euromonitor International