Consumer interest in health and wellness cooking ingredients and meals is expected to continue well into the forecast period, mainly driven by changes in lifestyles and public health pressure. Value-added claims such as bone and joint health and digestive health will continue to see growth, as consumers look for products that offer a more holistic take on health, rather than just cutting back on one specific nutrient.
Vegan and plant-based products are likely to increase in popularity in the forecast period, as more consumers are interested in the environment and animal welfare, in addition to their health. This should benefit sales of dietary and free from foods.
Increasing awareness of the links between diet, a healthy metabolism, and immune health is expected to encourage more consumers to look for foods that suggest specific health benefits, especially in the wake of the pandemic. As such, immune support, as a health benefit type of claim, is anticipated to see rising sales within cooking ingredients and meals over the forecast period.
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Understand the latest market trends and future growth opportunities for the HW Cooking Ingredients and Meals industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of edible oils, meals and soups, sauces, dips and condiments and sweet spreads For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Cooking Ingredients and Meals research and analysis database.
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