Ice Cream and Frozen Desserts

A global leader in chocolate confectionery, gum and pet food, Mars operates a large portfolio of world-renowned brands with long history and loyal consumer base. Despite its worldwide presence, over 90% of the company’s sales are generated in ...

In line with Nestlé’s key message, “Nestlé. Enhancing quality of life and contributing to a healthier future”, its growth strategy for the last few years has been centred on its aim to reposition itself to become the world’s leading wellness and ...

Unilever is the sixth largest packaged food company globally, but its current position may not be retained if it continues to trim its food offering to focus on beauty and personal care. Within food, the company retains its title as the leading ice ...

Ice cream and frozen desserts in Japan is expected to see further growth over the forecast period. While volume growth will be minimal because of the declining population in Japan, ice cream and frozen desserts will post stronger value growth due to ...

Already positioned as an indulgence product, ice cream and frozen desserts is being less affected by government efforts to address the issue of obesity in the country than confectionery categories that compete more directly with health-focused ...

Frozen yoghurt has continued to decline in current value terms in 2018 with American consumers losing interest in a product that reached its peak in 2013. Foodservice outlets offering frozen yoghurt sprung up in large numbers earlier in the review ...

Distribution represents a strategic factor when it comes to the marketing of ice cream and frozen desserts, as these products are strongly impacted by transportation and preservation costs. Modern retailers offer an attractive space for these brands,...

Ice cream and frozen desserts recorded very positive value and volume growth in 2018 and this was thanks mainly to the favourable economic and social conditions in Portugal towards the end of the review period. As a result of the recent return to ...

Dairy ice cream is generally more popular in Indonesia than water ice cream. In addition, single portion ice cream is more commonly consumed, due to impulse purchases. As ice cream is not a necessity, families do not usually purchase take-home ...

Ice cream and frozen desserts is expected to remain fairly flat over the forecast period in both volume and value terms at constant 2018 prices. The main reason for this, however, will be the category’s positive development over the review period, ...

In January 2018, Halo Top finally arrived in Ireland. The key feature of Halo Top is that it markets itself as being low-calorie ice cream. All Halo Top tubs of ice cream contain 280-360 calories per tub and the number is featured in large print on ...

The main trend impacting ice cream and frozen desserts n 2018 was premiumisation, with this set to strengthen over the forecast period. Hedonism is growing in Belgium and as ice cream is a dessert that is not consumed every day, consumers are looking...

Cobranding strategies have been at the forefront of product and marketing innovations in the ice cream category. In 2016, Peters collaborated with Nestlé and introduced a range of ice cream flavours featuring iconic lollies and chocolates. This ...

Sales of ice cream and frozen desserts in 2018 were supported by the positive economic climate and a rise in out-of-home spending by consumers. The return of Spanish consumers to bars and restaurants and a rise in the number of foreign tourists ...

The average temperature in India is 31° C and it is constantly rising. This hot weather encourages people to consume more frozen snacks, desserts and cold beverages amongst others. Ice cream and frozen desserts are popular consumer choices to combat ...

2017 was a year of disruption in the ice cream industry. Smaller previously little heard of companies managed to gain share over more established brands in a very short period of time. The stand out example is Halo Top, whose revenue has risen ...

During the forecast period, the prices paid for ice cream and frozen desserts in Kenya are expected to increase due to the imposition of 25% import duty on certain packaged food items by the governments of Uganda and Tanzania. This is ostensibly ...

Ice cream and frozen desserts continued to profit from the snacking trend in 2018, as many consumers are finding comfort in small treats and snacks on daily basis. This allows them to unwind for a moment and relax. As many consumers are aware of the ...

Tourism was booming in Greece at the end of the review period. At the same time, the weather is changing in ways that are favourable to ice cream consumption, as high temperatures have been reported until late October, prolonging the season for ice ...

With the incidence of obesity, diabetes and heart disease on the rise in Switzerland, more consumers are expected to continue seeking out healthier options for their favourite indulgences over the forecast period. The development of reduced-fat and ...