Carmen Silva Senior Consultant
santiago
Spanish, Castilian, English, French, Portuguese
About Carmen
Carmen is a Consultant in beauty and fashion at Euromonitor, with a strong regional focus on Latin America. She covers industries such as beauty and personal care, consumer health, fashion, eyewear, luxury and personal accessories. Currently, Carmen leads conversations with clients across the region, with work covering market insights, forecasting models, channels, among others.
Expertise
Carmen leads regional market research, covering 14 countries in Latin America. She also writes briefings and blogs, and works closely with the forecasting model team to improve tools, analytics and methodology. Her role also includes a strong relationship with industry players and giving conferences in many events as a regional expert. Carmen is an economist, with a background that includes studying in Belgium. Prior to Euromonitor, she worked for many years in the Latin America Steel Association, supported an environmental consulting company specialising in tire production. She has now has been with Euromonitor for over five years, building on its Latin America capability.
Recently Published Work
Latin America’s Beauty Consumers Are Digital First, but Not Digital Only
1 Jul 26Latin America’s beauty and personal care e-commerce channel has expanded at a rapid pace, the fastest globally. While growth is beginning to moderate, one thing is clear: the strategic focus is evolving. Winning is no longer about simply building an online presence. Brands must aim for omnichannel presence, seamlessly integrating across every consumer touchpoint, from discovery to purchase, to remain relevant in an increasingly competitive landscape.
Carmen Silva
Cosmoprof North America Miami
Miami Beach Convention Centre, 1901 Convention Centre Drive, Miami Beach, FL 33139 21 January 2025 13:15 ETFind out what are the main trend on ingredient-led beauty in Latin America.
Carmen Silva
Primary Drivers of Consumer Trends in Vitamins and Dietary Supplements in Latin America
4 Oct 24The vitamins and nutritional supplements industry is highly fragmented and, therefore, very competitive. Success hinges on effectively targeting the appropriate consumer segment with the correct messaging.
Carmen Silva