Webinar
No claim, no gain: Winning your category with irrefutable data
Join this fireside chat with Euromonitor and Colgate-Palmolive to see how credible claims help you drive top-line gains.
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Spiros Malandrakis
Global Insight Manager: Alcoholic DrinksLondon
English, Greek
Spiros sets the agenda, standards, focus and insight levels for Euromonitor's global alcoholic drinks research. He is also a key contributor and thought leader in development of the company's cannabis research analyses and system data.
Spiros has been providing prescient and pioneering insights on the evolution, branding and innovation within the global alcoholic drinks industry for the past two decades. Prior to working at Euromonitor, Spiros worked as a freelance analyst and journalist for a number of independent publications. He is also founder of the iconic London bar, Behind This Wall.
Expertise
Related to Alcoholic Drinks
Article
Coffee’s Next Phase: Personalised Energy for Modern Lifestyles
Coffee has long been one of the world’s most established sources of everyday energy but is facing increasing competition. Modern consumers are seeking greater control over their energy, focus and wellbeing, while energy drinks and supplements often communicate their functional benefits more explicitly.
Article
What Product Survival Analysis Reveals About Health Claims in Soft Drinks
Not all health claims create value equally. By analysing the survival of thousands of US soft drink SKUs between 2023 and 2026, Euromonitor International's Product Survival Model reveals how the same claim can be associated with stronger product longevity in one category and weaker performance in another. Using immune health and sugar reduction as examples, this article highlights why category context matters and why popular claims do not automatically translate into survivability. It also shows how identifying claims with no measurable impact can be just as valuable, helping innovation teams make more informed formulation, communication and SKU optimisation decisions.
Events
In person
Past event
ProWein is the international leading trade fair for wine and spirits, making it a global hotspot for inspiration, networking, and successful business deals.
Speaker:
Spiros Malandrakis
Press releases
Although the global alcoholic drinks industry has reached 253 billion litres in 2024, growth appears to be stagnating.