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JDE Peet’s BV in Hot Drinks

March 2021

JDE Peet’s is the second largest hot drinks company in the world with a strong presence in the coffee market, but latest investments in its Ti Ora and Ofçay brands could lead to new opportunities in tea. Developing and emerging markets are key growth areas for the group, where coffee demand has been increasing. However, developed markets in Europe and North America still show significant growth, as consumers’ demand for single-serve and fresh coffee beans is on the rise.

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Euromonitor International's report on JDE Peet's BV delivers a detailed strategic analysis of the company's business, examining its performance in the Hot Drinks market and the global economy. Company and market share data provide a detailed look at the financial position of JDE Peet's BV, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of JDE Peet's BV.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of JDE Peet's BV provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Hot Drinks research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Scope of the Report



Executive Summary

State of Play

Top companies at a glance
JAB merged JDE and Peet’s Coffee ahead of listing
Putting JDE Peet’s into context
Timeline: major milestones on the road to consolidation
JDE Peet´s global footprint
Company overview
Growth decomposition
Impact of COVID-19 on JDE Peet’s (1)
Impact of COVID-19 on JDE Peet’s (2)
JDE Peet’s long-term strategy
Expansion of Peet’s at-home in the US
Driving growth in developing countries
Focus on single-serve and coffee beans
Pursuing new growth opportunities in China

Exposure to Future Growth

Developing countries to drive growth
Projected rankings
JDE Peet’s drives growth through its wide portfolio

Competitive Positioning

The group maintains its strong position in the global hot drinks market
Nestlé or JDE Peet’s are at the top in much of the world
Strong positioning in the Netherlands and Spain within its tea portfolio
Jacobs confirms its leadership in Germany and Poland


Positive performance among all regions
In the key markets fresh coffee is the big seller
Significant growth opportunities in Brazil, France and Russia
JDE Peet’s to increase its online presence
Future growth trends in instant coffee stand to benefit Jacobs
Top brands in fresh coffee pods


Pursuing new growth opportunities in tea
Fruit/herbal tea to lead growth in top markets
Tea sales to increase in Turkey

Key Findings

Key Findings


Projected Company Sales: FAQs
Projected Company Sales: FAQs
Via details

Why buy this report:

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions


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