Juice

Consumers in urban areas continue to spend more time at home compared to pre-pandemic times. This has led to increased consumption of juices at home. Due to its nutritional benefits, 100% juice has become quite popular with meals. Moreover, some…

Juice posted a decline in total volume sales in 2023, following a negative trend that is becoming structural, particularly in the prevailing gloomy economic context. A few contributory factors included the unusually high temperatures in spring and…

In 2023, the juice category continues to witness very low growth in retail volume terms, although the slowdown in unit price growth has been a positive trend. By contrast, on-trade juice volume sales are enjoying double-digit growth as the channel…

In 2023, total volume sales of juice are set to decrease compared with 2022. On-trade volume sales are expected to increase thanks to a continued rebound in demand as the legal status of COVID-19 was downgraded to Class 5 in May. However, off-trade…

Consumers have continued to trade up in the juice category, opting to purchase not from concentrate 100% juice from the refrigerated section over purchasing shelf-stable reconstituted juice or juice drinks. With health and wellness front of mind for…

Volume sales of juice were on par with 2021, though constant values sales fell. The war in neighbouring Ukraine led to spiralling general inflation triggered by an energy crisis. Also, Poland, being the main gateway into Europe from Ukraine, the…

BIDCO is keeping pace with the fast-growing healthy drinks market by expanding its customer base to working-aged people and teenagers. After relaunching Golden Fry as a healthy cooking oil in 2021 to target consumers worried about obesity and…

The COVID-19 pandemic has accelerated the rise in consumer health consciousness in Argentina, supporting sales of juice – in particular, 100% juice, which is perceived as being more “natural” and thus healthier than alternatives. In line with health…

El Niño hit Brazil and with its hotter temperatures and rain, and greening was able to spread at a faster rate than in previous years, impairing the quality and quantity of oranges produced in Brazil. Although this seems like an isolated event,…

With Nutri-Grade labelling coming into effect at the end of 2022, the majority of juice brands expect mandated labelling, as these products are typically high in sugar content, despite containing no added sugar. Natural fruit sugars, that typically…

The juice category has grown significantly in Dominican Republic in 2022 and 2023 in retail volume terms. The category has seen even stronger growth in current value terms due to inflation-driven price rises. Juice drinks (up to 24% juice) has been…

After three consecutive years of decline, retail volume sales of juices reported marginal growth in 2022 driven by strong growth in not from concentrate 100% juice. With consumers looking for less processed options major shifts are underway in the…

Compared to other Western European countries, the per capita consumption of juice in Germany remains high. However, overall volume sales are declining (driven by the dominant off-trade channel) following a temporary reprieve in 2020 due to home…

Saudi Arabia’s hot climate ensures there remains a healthy demand for juice in the Kingdom. However, the performances of the different juice categories have been varied in 2023 with demand increasingly being shaped by the growing focus on healthy…

Off-trade volume sales of juice in Belgium continue their downward trajectory in 2023. This decline is primarily attributed to consumers actively monitoring and reducing their sugar intake. The category has experienced a shrinking trend over the past…

Although juice is expected to register positive volume growth, there is expected to be a slowdown in volume growth compared with the previous year. This slowdown is due to the growing maturity of juice, coupled with declining disposable incomes…

Sales of juice have continued to decline in retail volume terms in 2023. Sales have in part been negatively affected by the resumption of cross-border trade with Sweden. Although Sweden has also been impacted by elevated inflation it still continues…

The overall juice category has been volatile in 2022, with off-trade volume and current value sales set to see slight declines for another year. The main factor causing the lower consumption of juice is the increasing consumption of healthy drinks,…

Juice continues recording stagnating volume sales in 2022, with consumers increasingly perceiving fruit juice as having a high sugar content, leading to a decline in its popularity as a breakfast staple. However, the recovery of out-of-home…

In 2022, juice drinks once again leads the category with the fastest growth in volume terms. As a comparatively cheaper juice product, there are a wide range of affordable products and smaller pack sizes available. These are proving popular with…