No claim, no gain: Winning your category with irrefutable data
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Vilnius
English, Lithuanian, Russian
Experienced in various services and payments industries, Lilija leads Euromonitor’s travel research across Central Eastern European markets, and helps facilitate research and insights on airlines at a global level.
Lilija advises clients across the business of travel, from national tourism offices to airlines and travel intermediaries. Her expertise and interests cover a range of topics, including travel, but also extending to consumer foodservice, consumer behaviour and consumer loyalty. Prior to joining Euromonitor in Vilnius, Lilija worked as an in-country analyst, covering various fmcg industries, with a primary focus on services and payments industries across Eastern Europe. This background, with a direct involvement in in-the-field research, places her in a very strong position to carry out her current role.
Join this fireside chat with Euromonitor and Colgate-Palmolive to see how credible claims help you drive top-line gains.
Stay updated on industry trends, market dynamics, economic shifts and consumer behaviour with our free resources—sourced from our experts and market research knowledge hub, Passport. Here are your must-read insights for October 2026.
The global car rental industry is evolving beyond its traditional role of providing short-term vehicles for travellers. While tourism remains an important demand driver, operators are increasingly navigating rising fleet costs, higher financing expenses and changing consumer expectations. Success is no longer determined simply by fleet size or branch coverage. Instead, rental companies are being challenged to deliver greater flexibility, more seamless customer experiences and stronger operational efficiency.