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미국 시장 성공을 위해 아프로 헤어 소비자의 니즈를 캐치해야 함
유로모니터의 Voice of the Consumer: Beauty Survey (2024년 6–7월 조사)에 따르면, 곱슬이 심하거나 타이트한 코일 형태의 헤어 타입(아프로 헤어)을 가진 응답자 중 20%는 인종이나 민족적 특성에 맞춘 헤어 케어 제품을 선호한다고 답했습니다.이 비율은 다른 헤어 타입 소비자에서는 10% 미만에 그칩니다.
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Lilija Vladykina
ConsultantVilnius
English, Lithuanian, Russian
Experienced in various services and payments industries, Lilija leads Euromonitor’s travel research across Central Eastern European markets, and helps facilitate research and insights on airlines at a global level.
Lilija advises clients across the business of travel, from national tourism offices to airlines and travel intermediaries. Her expertise and interests cover a range of topics, including travel, but also extending to consumer foodservice, consumer behaviour and consumer loyalty. Prior to joining Euromonitor in Vilnius, Lilija worked as an in-country analyst, covering various fmcg industries, with a primary focus on services and payments industries across Eastern Europe. This background, with a direct involvement in in-the-field research, places her in a very strong position to carry out her current role.
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