Marriott International Inc in Lodging

April 2023

As the travel industry continues to emerge from the depths of darkness experienced during the pandemic, Marriott International, the world’s biggest hotel business, also continues its recovery from the losses recorded in 2020. While Marriott looks to expand its presence in emerging markets in Asia Pacific, and China in particular, it is also increasing its footprint in Latin American and the Caribbean with the planned acquisition of the Mexico-based City Express hotel brand portfolio.

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This report comes in PPT.


Euromonitor International's report on Marriott International Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Travel market and the global economy. Company and market share data provide a detailed look at the financial position of Marriott International Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Marriott International Inc.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Marriott International Inc provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

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Euromonitor International's company profile reports are written by our Travel research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Executive summary
Marriott is the leading hotels player and is second only to Airbnb in overall lodging
Marriott International’s global footprint
US continues to dominate Marriott’s global sales
Growth coming from market momentum at Marriott
Profits up and 145 new properties added in Marriott’s Q4 2022
Marriott Bonvoy loyalty programme now covers 30 brands across the group
Bonvoy Moments offers loyalty programme members exclusive/VIP rewards
Marriott to become the largest hotel company in Latin America with City Express takeover
US will continue to dominate Marriott’s new sales
Global rankings predicted to see only minor changes
Marriott continues its all-inclusive expansion, including a first luxury all-in resort
Marriott planning expansion in China, Asia Pacific and Africa
Travel industry needs to face up to the growing sustainability trend
Marriott’s Serve360 driving its 2025 Sustainability and Social Impact Goals
Airbnb maintains its lead in 2022, although Marriott closes the gap a little
Competitor overlap mainly with other major hotel groups
Marriott leads luxury hotels in key markets like China, India, Japan and Mexico
Marriot, Courtyard and Sheraton account for more than a third of group sales
US the main region for Marriott, followed by Asia Pacific
Mid-market hotels a minor presence outside North America and the UK
Marriott the leading player in luxury hotels
Marriott holds a particularly strong position in upscale hotels
Hoteles City Express deal likely to expand Marriott’s mid-market hotel reach
Executive summary
Projected company sales: FAQs
Projected company sales: FAQs


Travel encompasses several categories including tourism flows, lodging, travel modes, in-destination spending and booking.

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