McDonald’s is the leading global foodservice player, with a notable presence across regions, thanks to its world-renowned affordable burgers and its ability to cater to on-the-go consumers. McDonald’s continues to innovate with refreshed outlet designs, new menu offerings and enhanced digital technology to make drive-through, takeaway and delivery more efficient. McDonald’s also has a growing number of McCafé outlets across the globe, where the company hopes to grow its coffee business.
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Euromonitor International's report on McDonald's Corp delivers a detailed strategic analysis of the company's business, examining its performance in the Consumer Foodservice market and the global economy. Company and market share data provide a detailed look at the financial position of McDonald's Corp, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of McDonald's Corp.
Euromonitor International's company profile reports are written by our Consumer Foodservice research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.
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