McDonald’s Corp in Consumer Foodservice

October 2022

McDonald’s is the leading global foodservice player with a notable presence across regions, thanks to its world-renowned burgers and its quick-serve convenience model. McDonald’s continues to innovate with refreshed outlet designs, new menu offerings, and digitally focused loyalty programmes. McDonald’s has narrowed its focus towards core menu offerings in recent years, and hopes to drive future growth through a focus on burgers, chicken and coffee.

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This report comes in PPT.


Euromonitor International's report on McDonald's Corp delivers a detailed strategic analysis of the company's business, examining its performance in the Consumer Foodservice market and the global economy. Company and market share data provide a detailed look at the financial position of McDonald's Corp, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of McDonald's Corp.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of McDonald's Corp provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Consumer Foodservice research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Executive summary
Top companies at a glance
McDonald’s global footprint
Company overview
Accelerating the arches: A year in review
Growth decomposition
Exposure to growth
COVID-19 impact and recovery
Delivery and takeaway remain popular two years after the start of the pandemic
Ongoing challenges in the consumer foodservice industry
Drive-throughs are a key focus of McDonald’s expansion plans
Growth potential for drive-through sales in international markets
R elative performance
Loyalty programme helps to drive digital sales
Key categories and markets
Key brands
Limited-service restaurant sales by region
McDonald’s geographic segmentation and franchising
Trial of plant-based menu options met with mixed results
Global McCafé locations
Cafés/Bars sales by region
Key findings
Projected company sales: FAQs (1/2)
Projected company sales: FAQs (2/2)

Consumer Foodservice

Consumer foodservice is composed of cafés/bars, full-service restaurants, limited-service restaurants, self-service cafeterias and street stalls/kiosks.

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