McDonald’s Corp in Consumer Foodservice

Company Profile

About This Report

Nov 2019

McDonald’s Corp is the leading global foodservice player, with a notable presence across regions thanks to its world-renowned, affordable burgers, and efforts to facilitate consumers’ lives. Its constant churn of new innovations, whether in-store or delivery, have been positive, while on the other hand, it tries to battle intense competition in terms of digital efforts, provide healthy food offerings and develop its McCafé brand in order to remain the world leader.

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McDonald’s Corp in Consumer Foodservice

Euromonitor International's report on McDonald's Corp delivers a detailed strategic analysis of the company's business, examining its performance in the Consumer Foodservice by Location market and the global economy.

Company and market share data provide a detailed look at the financial position of McDonald's Corp, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of McDonald's Corp.

This report examines:
  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of McDonald's Corp provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our Consumer Foodservice by Location research team, a dedicated group of analysts that knows the industry inside and out.

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Executive summary

State of Play

Top companies in consumer foodservice at a glance
McDonald’s global footprint: North America dominates
Company overview: McDonald’s
Velocity Growth Plan: a focus on food, value and customer experience
McDonald’s operating segments: International Lead Markets perform well
Growth decomposition: Market momentum acts in McDonald’s favour

Exposure to Future Growth

Limited-service restaurants in the US to drive McDonald’s sales
McDonald’s in the US aligns with the bigger trends in limited-service
France and Germany remain lucrative markets for McDonald ’s

Competitive Positioning

McDonald’s poised above the rest, but sees stagnant market share
Restaurant Brands International becomes a closer rival to McDonald’s
McDonald’s key categories and markets
Limited-service restaurants still popular; McCafés now a major priority
McDonald’s key brands
McDonald’s continues international success with menu localisation
McDonald’s tries to grow McCafé, doing well in Australia

Limited-Service Restaurants

Limited-service restaurants in MEA shows growth potential
McDonald’s sees growth opportunities in developing markets
Philippines shows potential for McDonald’s


McCafé has good growth potential in India, China and Nigeria
China set to significantly contribute to sales of McCafé


Key recommendations
Key recommendations

Key Findings

Executive summary


Projected company sales: FAQs
Projected company sales: FAQs