McDonald’s is the leading global foodservice player with a notable presence across regions, thanks to its world-renowned burgers and its quick-serve convenience model. McDonald’s continues to innovate with refreshed outlet designs, new menu offerings, and digitally focused loyalty programmes. McDonald’s has narrowed its focus towards core menu offerings in recent years, and hopes to drive future growth through a focus on burgers, chicken and coffee.
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Euromonitor International's report on McDonald's Corp delivers a detailed strategic analysis of the company's business, examining its performance in the Consumer Foodservice market and the global economy. Company and market share data provide a detailed look at the financial position of McDonald's Corp, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of McDonald's Corp.
Euromonitor International's company profile reports are written by our Consumer Foodservice research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.
Consumer foodservice is composed of cafés/bars, full-service restaurants, limited-service restaurants, self-service cafeterias and street stalls/kiosks.See All of Our Definitions
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