McDonald's Corp in Consumer Foodservice

August 2023

McDonald's is the leading global foodservice player by sales. The company has strong brand recognition globally, with its largest presence in limited-service burger and a smaller presence in cafés. McDonald's continues to innovate through strong delivery and pick-up programmes and a digitally focused loyalty programme. In recent years McDonald's has refocused its growth plan on outlet openings and core menu items of burgers and chicken, along with the expansion of its coffee business.

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This report comes in PPT.


Euromonitor International's report on McDonald's Corp delivers a detailed strategic analysis of the company's business, examining its performance in the Consumer Foodservice market and the global economy. Company and market share data provide a detailed look at the financial position of McDonald's Corp, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of McDonald's Corp.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of McDonald's Corp provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Consumer Foodservice research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Key findings
Top companies at a glance
McDonald’s global footprint
McDonald's geographic segmentation and franchising
Company overview
Growth decomposition
Exposure to growth
Growth catalysts and McDonald’s overall strategy (1/2)
Growth catalysts and McDonald’s overall strategy (2/2)
R elative performance
Key categories and markets
Key brands
Limited-service sales by region
New launch in the limited-service space
Cafés/Bars sales by region
Projected cafés/bars sales
Executive summary
Projected company sales: FAQs (1/2)
Projected company sales: FAQs (2/2)

Consumer Foodservice

Consumer foodservice is composed of cafés/bars, full-service restaurants, limited-service restaurants, self-service cafeterias and street stalls/kiosks.

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