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Company Profile
McDonald’s Corp in Consumer Foodservice
43 pages, May 2018
US$570
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About This Report
New Report Guarantee
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
McDonald’s Corp is the largest restaurant company in the world, with a significant presence in every major world region. Challenged by changing consumer preferences, poor quality perception in key markets, and an evolving competitive landscape, McDonald’s has employed a turnaround strategy that has begun to show positive results. Now, the brand hopes that technology and modernisation will drive traffic and build the much-needed loyalty McDonald’s needs to remain relevant in the years to come.
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Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Download the full company profile: L'Oréal Company Profile - SWOT Analysis
Download the full company profile: Coca-Cola Company Profile - SWOT Analysis
Download the full company profile: Procter & Gamble Company Profile - SWOT Analysis
Euromonitor International's report on McDonald's Corp delivers a detailed strategic analysis of the company's business, examining its performance in the Consumer Foodservice market and the global economy.
Company and market share data provide a detailed look at the financial position of McDonald's Corp, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of McDonald's Corp.
This report examines:
- Company share by region and sector
- Brand portfolio
- New product developments
- Marketing and distribution strategies
A detailed SWOT analysis of McDonald's Corp provides strategic intelligence on:
- Strengths and weaknesses
- Category and country opportunities for growth
- Challenges and threats from current competition and future prospects
- Global and regional market positions
Research You Can Trust:
Euromonitor International's company profile reports are written by our Consumer Foodservice research team, a dedicated group of analysts that knows the industry inside and out.Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.
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Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.Want to find out more about this report?
Request more informationTable of Contents
Scope of the Report
Scope
Strategic Evaluation
Key company facts
2017 results show McDonald’s’ turnaround plan is paying off
A post-2015 McDonald’s looks inward toward self-improvement
What the turnaround plan means in real strategy
A shift from business revitalisation to growing traffic
How important is delivery for McDonald’s?
SWOT: McDonald’s Corp
Key strategic challenges and objectives
Operating structure
Supplier network
Key new product developments 2017-2018
Competitive Positioning
Business revitalisation and global refranchising aid turnaround
Global share holds steady in 2017 as competitive landscape broadens
McDonald’s growth by region highlights changing global dynamics
Chains still lead in growth, though independents reign in China
North America fast food the centre of chained demand: for now
McDonald’s’ results in developed regions are mixed
While chained share shows signs of recovery in key growth areas
Specialist coffee shops: McCafé is still an opportunity
Global fast food has evolved with new preferences and competitors
Market Assessment
The future of fast food: and all foodservice – is in Asia Pacific
Highest growth rates remain in emerging market regions
Global specialist coffee shops will continue to see rapid growth
Category and Geographic Opportunities
Truly global coverage, with a heavy concentration in North America
Recent struggles in China may have started to turn around
Localising control represents a new way forward in China
Local chains and coffee shops are a significant threat in China
Chained prospects in India uncertain, but expansion still important
McDonald’s share falls in India amidst growing competition
Southeast Asia is a prime target, with hurdles
McDonald’s faces headwinds, growing competition in Brazil
The Middle East has a hunger for the best of global chains
Russia’s vast chained growth challenged by political tensions
Western Europe opportunities remain uncertain
US strategy is an unanswered question: what is the way forward?
Recommendations
Key recommendations
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Want to find out more about this report?
Request more informationComplete Catalogue
Company Reports
- Alsea SAB de CV in Consumer Foodservice | Dec 2009
- Brinker International Inc in Consumer Foodservice | Mar 2012
- Burger King Worldwide Inc in Consumer Foodservice | Oct 2014
- CKE Restaurants Inc in Consumer Foodservice | Mar 2013
- Darden Restaurants Inc in Consumer Foodservice | Mar 2011
- DineEquity Inc in Consumer Foodservice | Mar 2012
- Doctor’s Associates Inc in Consumer Foodservice | Nov 2014
- Domino's Pizza Inc in Consumer Foodservice | Jul 2016
- Dunkin’ Brands Group Inc in Consumer Foodservice | Feb 2017
- Jack in the Box Inc. in Consumer Foodservice | Nov 2009
- OSI Restaurant Partners Inc in Consumer Foodservice | Jul 2009
- Papa John's International Inc in Consumer Foodservice | Nov 2013
- Restaurant Brands International Inc in Consumer Foodservice | Oct 2016
- Seven & I Holdings Co Ltd in Consumer Foodservice | Oct 2013
- Starbucks Corp in Consumer Foodservice | Mar 2016
- Wendy’s Co, The in Consumer Foodservice | May 2016
- Wendy’s/Arby’s Group in Consumer Foodservice | Sep 2010
- Whitbread Plc in Consumer Foodservice | Jan 2015
- Yum! Brands Inc in Consumer Foodservice | Sep 2016
Complete Catalogue
Company Reports
- Alsea SAB de CV in Consumer Foodservice | Dec 2009
- Brinker International Inc in Consumer Foodservice | Mar 2012
- Burger King Worldwide Inc in Consumer Foodservice | Oct 2014
- CKE Restaurants Inc in Consumer Foodservice | Mar 2013
- Darden Restaurants Inc in Consumer Foodservice | Mar 2011
- DineEquity Inc in Consumer Foodservice | Mar 2012
- Doctor’s Associates Inc in Consumer Foodservice | Nov 2014
- Domino's Pizza Inc in Consumer Foodservice | Jul 2016
- Dunkin’ Brands Group Inc in Consumer Foodservice | Feb 2017
- Jack in the Box Inc. in Consumer Foodservice | Nov 2009
- OSI Restaurant Partners Inc in Consumer Foodservice | Jul 2009
- Papa John's International Inc in Consumer Foodservice | Nov 2013
- Restaurant Brands International Inc in Consumer Foodservice | Oct 2016
- Seven & I Holdings Co Ltd in Consumer Foodservice | Oct 2013
- Starbucks Corp in Consumer Foodservice | Mar 2016
- Wendy’s Co, The in Consumer Foodservice | May 2016
- Wendy’s/Arby’s Group in Consumer Foodservice | Sep 2010
- Whitbread Plc in Consumer Foodservice | Jan 2015
- Yum! Brands Inc in Consumer Foodservice | Sep 2016