McDonald’s Corp is the leading global foodservice player, with a notable presence across regions thanks to its world-renowned, affordable burgers, and efforts to facilitate consumers’ lives. Its constant churn of new innovations, whether in-store or delivery, have been positive, while on the other hand, it tries to battle intense competition in terms of digital efforts, provide healthy food offerings and develop its McCafé brand in order to remain the world leader.
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Euromonitor International's report on McDonald's Corp delivers a detailed strategic analysis of the company's business, examining its performance in the Consumer Foodservice by Location market and the global economy.
Company and market share data provide a detailed look at the financial position of McDonald's Corp, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of McDonald's Corp.
Euromonitor International's company profile reports are written by our Consumer Foodservice by Location research team, a dedicated group of analysts that knows the industry inside and out.
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