McDonald's is the leading global foodservice player by sales. The company has strong brand recognition globally, with its largest presence in limited-service burger and a smaller presence in cafés. McDonald's continues to innovate through strong delivery and pick-up programmes and a digitally focused loyalty programme. In recent years McDonald's has refocused its growth plan on outlet openings and core menu items of burgers and chicken, along with the expansion of its coffee business.
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Euromonitor International's report on McDonald's Corp delivers a detailed strategic analysis of the company's business, examining its performance in the Consumer Foodservice market and the global economy. Company and market share data provide a detailed look at the financial position of McDonald's Corp, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of McDonald's Corp.
Euromonitor International's company profile reports are written by our Consumer Foodservice research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.
Consumer foodservice is composed of cafés/bars, full-service restaurants, limited-service restaurants, self-service cafeterias and street stalls/kiosks.See All of Our Definitions
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