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McDonald's Corp in Consumer Foodservice

March 2021

McDonald’s is the leading global foodservice player, with a notable presence across regions, thanks to its world-renowned affordable burgers and its ability to cater to on-the-go consumers. McDonald’s continues to innovate with refreshed outlet designs, new menu offerings and enhanced digital technology to make drive-through, takeaway and delivery more efficient. McDonald’s also has a growing number of McCafé outlets across the globe, where the company hopes to grow its coffee business.

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Overview:

Euromonitor International's report on McDonald's Corp delivers a detailed strategic analysis of the company's business, examining its performance in the Consumer Foodservice market and the global economy. Company and market share data provide a detailed look at the financial position of McDonald's Corp, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of McDonald's Corp.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of McDonald's Corp provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Consumer Foodservice research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Introduction

Scope
Executive summary

State of Play

Top companies at a glance
McDonald’s global footprint
Company overview
Accelerating the Arches: a new growth plan for a new era
Growth decomposition

Exposure To Future Growth

Exposure to growth
COVID-19 impact
US demand for delivery extends to limited-service restaurants
Online ordering, delivery, and takeout go hand in hand

Competitive Positioning

Relative performance
Targeted menu innovations and core offerings will drive growth
New loyalty programme has the potential to accelerate digital growth
Key categories and markets
Key brands

Limited-Service Restaurants

Limited-service restaurant sales by region
McDonald’s geographic segmentation
Top countries by category
Regional menu items continue to drive success internationally

Cafés/Bars

Cafés/bars sales by region
McDonald’s plans for significant expansion in China

Key Findings

Executive summary

Appendix

Projected company s ales: FAQs (1)
Projected company s ales: FAQs (2)
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Why buy this report:

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions

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