McDonald’s, the clear leader in beef LSR and the overall number one player in the global consumer foodservice market, has set out aims to increase its share of chicken LSR and beverages by 1.5 percentage points as it unveiled its McDonald's > NEXT stratagem in mid-2026, which also calls for USD8.5 billion in total NEXT partnering support through 2036, as it targets approximately 250 basis points of gross restaurant-level efficiency improvements.
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Overview:
Euromonitor International's report on McDonald's Corp delivers a detailed strategic analysis of the company's business, examining its performance in the Consumer Foodservice market and the global economy. Company and market share data provide a detailed look at the financial position of McDonald's Corp, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of McDonald's Corp.
This report examines:
- Company share by region and sector
- Brand portfolio
- New product developments
- Marketing and distribution strategies
A detailed SWPT analysis of McDonald's Corp provides strategic intelligence on:
- Strengths and weaknesses
- Category and country opportunities for growth
- Challenges and threats from current competition and future prospects
- Global and regional market positions
Research you can trust:
Euromonitor International's company profile reports are written by our Consumer Foodservice research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.
Executive summary
Key Facts
Company Direction
Global Performance: Company Sales and Market Share
McDonald's Corp SWOT Analysis
McDonald's Corp in Consumer Foodservice: Key Facts
Our expert’s view of McDonald’s Corp in 2026
McDonald's Corp Sales in Consumer Foodservice
McDonald's Corp Sales in Consumer Foodservice by Region
McDonald's Corp Sales in Consumer Foodservice by Category
Top 20 Markets
McDonald's Corp: Top Five Industry Trends and Company Response
Key Trend: Evolving loyalty from rebate to resonance
Competitive Position: Relative Performance
Competitive Position: Key Categories
Competitive Position: Key Brands
Competitive Position: Share Changes in 2024-2025
McDonald’s Corp’s Top 10 Growth Markets: Historic vs Forecast
New Product Development
M&A and Investment
Company Focus and Future Growth
Growth Opportunities in Consumer Foodservice
Consumer Foodservice
Consumer foodservice is composed of cafés/bars, full-service restaurants, limited-service restaurants, self-service cafeterias and street stalls/kiosks.
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