Global sportswear is set to outperform the wider apparel and footwear industry, driven by shifting consumer behaviours toward intentional spending and prioritising premium performance products.

Validated marketing claims are becoming essential for brands seeking credibility, according to market intelligence company, Euromonitor International. As consumers face an increasingly crowded advertising landscape, evidence-backed claims are emerging as a critical tool to cut through noise, build trust and unlock growth opportunities.  

Despite the challenges facing major consumer markets, the beauty and personal care market remains resilient as the market is expected to grow around 2% in 2026, close to pre-war forecasts.

AI-influenced e-commerce is forecast to exceed USD700 billion by 2029, underscoring the role of intelligent loyalty systems in retail.

Nearly 40% of global skin care sales are expected to take place online by 2030, as digital-first strategies and AI-driven discovery reshape beauty buying behaviour.

Smaller households are increasing the influence of Gen Alpha within family decisions, creating opportunities for brands in sectors such as grocery, travel and household appliances.