Protein demand will keep rising after today’s proteinmaxxing boom fades.

In the latest episode of Stravito’s Insighter’s Club Podcast, Michelle Evans, Global Lead of Retail Insights at Euromonitor International, shares how organisations can move beyond data overload to make faster, more confident decisions in uncertain environments.

Market intelligence company Euromonitor International has been recognised once again as one of the world’s leading forecasters at the FocusEconomics 2026 Analyst Forecast Awards, reinforcing its position as a premium market intelligence provider.

Euromonitor International unveils the next generation of Passport, the flagship market data and insights solution, rebuilt from the ground up to change how clients discover, decide and act on market intelligence.

Global sportswear is set to outperform the wider apparel and footwear industry, driven by shifting consumer behaviours toward intentional spending and prioritising premium performance products.

Validated marketing claims are becoming essential for brands seeking credibility, according to market intelligence company, Euromonitor International. As consumers face an increasingly crowded advertising landscape, evidence-backed claims are emerging as a critical tool to cut through noise, build trust and unlock growth opportunities.