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미국 시장 성공을 위해 아프로 헤어 소비자의 니즈를 캐치해야 함
유로모니터의 Voice of the Consumer: Beauty Survey (2024년 6–7월 조사)에 따르면, 곱슬이 심하거나 타이트한 코일 형태의 헤어 타입(아프로 헤어)을 가진 응답자 중 20%는 인종이나 민족적 특성에 맞춘 헤어 케어 제품을 선호한다고 답했습니다.이 비율은 다른 헤어 타입 소비자에서는 10% 미만에 그칩니다.
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Nikki Ross
Senior Reports LeadLondon
English
Based out of London, Nikki's approachability, communication style, and desire to help, ensure close working relationships with colleagues, assisting with the smooth running of their projects, and ensuring delivery deadlines are met across all content types.
Nikki Ross is Senior Reports Lead at Euromonitor International, having joined in 2016 after a decade working as a freelance proofreader for the company. Her current role involves coordinating the proofreading and editing of all briefings published to Passport and all Consulting projects, across offices and industries. In addition to these core responsibilities, she is also responsible for proofreading and publishing all research content on e.com. Having worked on Euromonitor country reports as a freelance proofreader for a decade prior to joining The Reports Team, Nikki came with a solid foundation upon which to build her understanding across all content types.
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