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Nikki Ross

Senior Reports Lead

London

English

Based out of London, Nikki's approachability, communication style, and desire to help, ensure close working relationships with colleagues, assisting with the smooth running of their projects, and ensuring delivery deadlines are met across all content types.

Nikki Ross is Senior Reports Lead at Euromonitor International, having joined in 2016 after a decade working as a freelance proofreader for the company. Her current role involves coordinating the proofreading and editing of all briefings published to Passport and all Consulting projects, across offices and industries. In addition to these core responsibilities, she is also responsible for proofreading and publishing all research content on e.com. Having worked on Euromonitor country reports as a freelance proofreader for a decade prior to joining The Reports Team, Nikki came with a solid foundation upon which to build her understanding across all content types.

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Top Five Trends Shaping Beauty and Personal Care in 2026 and 2027

Global beauty and personal care growth is accelerating as consumers demand tangible value, science-backed efficacy and emotional resonance. Five trends define 2026: Longevity reframes beauty as healthspan; Clean Reimagined moves from "free from" to substantiated proof; Emotional Micro-indulgence turns affordability into joy; Scroll to Shop collapses discovery and purchase into AI-led moments; Asian Wave positions the region as beauty's new centre of ingredient innovation and price-value balance.

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Global Insight Manager: Beauty and Personal Care