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Nikki Ross
Senior Reports LeadLondon
English
Based out of London, Nikki's approachability, communication style, and desire to help, ensure close working relationships with colleagues, assisting with the smooth running of their projects, and ensuring delivery deadlines are met across all content types.
Nikki Ross is Senior Reports Lead at Euromonitor International, having joined in 2016 after a decade working as a freelance proofreader for the company. Her current role involves coordinating the proofreading and editing of all briefings published to Passport and all Consulting projects, across offices and industries. In addition to these core responsibilities, she is also responsible for proofreading and publishing all research content on e.com. Having worked on Euromonitor country reports as a freelance proofreader for a decade prior to joining The Reports Team, Nikki came with a solid foundation upon which to build her understanding across all content types.
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The Trillion Litre Channel: Why Small Grocers Hold The Key
Globally, soft drinks sales are on course to reach one trillion litres by 2030. Yet very little of that growth will come from supermarket aisles in Europe or North America. It will instead come from kiranas, warungs, tiendas and kiosks across Africa, Asia and Latin America - markets where preserving affordability and entry-level brand accessibility are key. New AI-powered shelf audits can show what it takes to win in this fragmented, under-measured channel.
