Discover your next global opportunity

Passport for Agencies

Passport develops the connection between agencies and their customers, supporting account planning, campaign development, new business and pitching with access to millions of statistics and analysis on industries, economies and consumers.

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Become an expert on your client’s industries and consumers

Demonstrate an understanding of your client’s company and brands with our top-level industry overviews and detailed category reports. Add credibility to presentations with well-informed new ideas based on competitor strengths and weaknesses, successful brand and marketing strategies and emerging industry and consumer trends.

Benchmark performance against best-in-class

Compare company performance against competitors across all categories, channels and countries using our company and brand share statistics. Add context to positioning statements and claims by demonstrating the wider industry picture.

Harness local insight to uncover opportunities

Create campaigns based on local preferences using insights from our global network of analysts leveraging their knowledge of the local market and fluency in the language. Analyse lifestyles, incomes and consumer attitudes to understand what influences behaviour and identify the next big opportunity.

Passport for Banking

Banking institutions use Passport's credible, wide-ranging research to support the investment lifecycle and market intelligence for coverage of small-, mid- and large-cap stocks, asset management and hedge funds.

Private equity and M&A advisory use Passport to inform the investment process from initial pitch through to transaction.

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Make strategic decisions with confidence

Assess investment potential and analyse trends influencing markets to better understand current demand, opportunities and challenges. Pinpoint which markets and sectors are expanding and declining to identify where to target next.

Align with consumer preference and behaviour

Understand the spending patterns, income and online behaviour of your customers to build a stronger long-term business development strategy with a clear profile of your target audience. Use income data to design suitable products targeted to mass, affluent and high-net-worth individuals.

Become an expert on your target markets

Track the latest industry trends both globally and nationally, including in-depth data and analysis on market share and market size, down to specific category levels, to build a detailed picture of operating environments and prioritise growth markets.

Understand the competition

Obtain an independent view of a company’s competitive strengths, threats, opportunities and weaknesses and uncover white spaces that competitors may already be exploiting.

Passport for Consumer Finance

Card issuers, processors, technology providers and retail banks use Passport to identify and understand market opportunities, cardholder behaviour and consumer spending.

With data and analysis on consumer payment preferences, brand shares, competitive landscape and forecasts, Passport helps build strategies with a complete long-term outlook.

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Make strategic business decisions

Whether analysing the growth of m-commerce or comparing company shares across markets, our research helps you make smarter business decisions. Review insights by market to pinpoint opportunities, analyse whitespace and build a strong go-to-market strategy.

Become an expert on your target markets

Evaluate company shares across the globe and analyse payment landscapes using payment, transaction and card circulation counts. Build plans using our short- and long-term forecasts and tailor strategies by evaluating trends, regulations and customer demographics.

Develop strategies based on trusted intelligence

Make your creative output more effective using independent research trusted by the most successful organisations. Add context to positioning statements and claims by demonstrating the wider industry picture.

Passport for Foodservice

The foodservice industry and supplier network use Passport for local and global strategy development, commercial management, trend analysis, consumer profiling and buyer and supplier management. Passport offers granular data and analysis on consumer behaviour, competitors and markets, helping organisations fine-tune go-to-market strategies across key regions, countries and cities.

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Make strategic business decisions

Whether you are evaluating dining frequency in a market or developing a new menu, our data and analysis helps you assess business environments, determine market viability and seek additional whitespace opportunities, leading to potential growth.

Become an expert on your target markets

Identify customer behaviour in your outlets, correlate consumption behaviour of consumers and how at-home mealtimes compare to eating out. Identify short- and long-term trends, competitors, potential opportunities and challenges in target markets.

Harness strong local insight

Leverage local insight from our global network of on-the-ground analysts in developed, emerging and frontier markets. Use their knowledge of the local market, fluency in the language and access to the best research sources to identify your next big opportunity. Analyse lifestyles, incomes, opinions and behaviour to recognise what influences consumers and how they differ across markets.

Passport for Government and Trade

Passport helps the world's top economic development and export and trade promotion organisations understand the rapidly changing global business environment.

Government agencies, export development and foreign direct investment programmes, trade missions and region developmental institutions use Passport to improve exports, on-trade investment, development projects and funding.

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Prioritise export markets for investment

Whether advising small and medium enterprises looking to expand into new markets or exploring opportunities for industry sectors strategically important to your country’s economy, our market and sector research helps formulate strategies driving export growth, competitive positioning and market share.

Assess the consequences of changing legislation

Create impact assessment studies examining the implications of changing policy directives and legislation to formulate evidence-based policy recommendations. Predict how legislation changes will impact industry growth, tax revenues, employment, company balance sheets, the environment and consumer health.

Benchmark performance against best-in-class

Compare the strength of an industry sector relative to competitor countries using our internationally comparable market size statistics. Create key performance indicators to measure the success of trade promotion initiatives.

Make strategic decisions with confidence

Rely on our research methodology, category definitions and sources along with our experts to offer support when additional insight and clarification of published data is required.

Passport for Ingredients

Ingredients companies use Passport to understand varying consumption and usage from country to country, supporting strategic planning, market entry and customer profiling.

Passport offers data and analysis on the ingredients used in consumer products and recipes to identify growth areas and help you become an expert on your target markets.

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Make strategic business decisions

Assess the market potential of new ingredients and monitor product trends to see how reformulation is influencing the food world. Compare innovation of food products across geographies to better understand taste profiles and see the progress of new and changing ingredients.

Become an expert on your target markets

Identify market sizes for the next five years and monitor key ingredient trends, such as the emergence of liquids over powders, the changing concentration of detergents and which fragrances are gaining popularity and why. Analyse lifestyles, incomes, attitudes and behaviours to recognise what influences consumers and how this differs across markets.

Develop appropriate goals and challenge assumptions

Corporate planning requires a clear view of demand by ingredient type, the end product, geography and customer. Our ingredients research provides the strategic outlook of your industry, helping you set goals by region and country and use demand forecasts to test assumptions.

Passport for Manufacturing

The world's top fast-moving consumer goods companies use Passport to support strategic planning, M&A analysis, market entry, consumer segmentation, competitive analysis and procurement.

Manufacturers can map the strategic outlook with Passport, set goals by consumer type, country and region and gain perspective on new product development and brand performance.

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Make strategic business decisions

Identify short- and long-term product trends, competitors, potential opportunities and challenges in target markets. Fine-tune your go-to-market strategy across key regions, countries and cities.

Become an expert on your target markets

Evaluate company and brand shares of target markets and identify economic and legislative implications of potential market expansion. Assess business environments, determine market viability and seek whitespace opportunities that will lead to growth.

Create visually engaging stories

Bring data to life with visual representations of emerging industry and consumer trends, whitespace in target markets, successful brand and marketing strategies and competitor strengths and weaknesses.

Passport for Packaging

Packaging organisations use Passport for strategic planning, target-setting, market entry, annual reviews and category management, supporting consumer packaging manufacturers, converters, raw material producers and machinery suppliers.

Passport helps packaging clients understand the global landscape, identify prospects for new technical development and pinpoint growth opportunities.

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Make strategic business decisions

Whether evaluating packaging environments worldwide or developing a new pack type, our data and analysis helps you understand how you compare to the competition and find additional category and country opportunities.

Become an expert on your target markets

Tailor strategies to consumer needs by evaluating pack types, sizes and closures. Identify how packaging influences purchases in your industry, where your future consumers live and shop and the sources of packaging demand.

Develop strategies based on trusted intelligence

Make your creative output more effective using independent research trusted by the most successful organisations. Add context to positioning statements and claims by demonstrating the wider industry picture.

Passport for Professional Services

Passport supports B2B and B2C professional services and consultancies in industries around the world, providing essential cross-country-comparable research that supports M&A evaluation, corporate finance transactions and the development of marketing, brand and channel strategies.

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Become an expert on your target markets

Every market has a unique economy which requires analysis and knowledge. Leverage the breadth of our research, spanning 210 countries to monitor key industry drivers, track short-term economic performance and keep an eye on industry trends.

Challenge assumptions and develop appropriate goals

Support corporate planning by evaluating demand by market and region. Our research provides a look into economies and consumers around the world, helping you set goals by region and use demand forecasts to test assumptions.

Map your customer universe

Size your potential customer base by type and country, in both B2B and B2C channels, helping you build a stronger long-term business development strategy. Pinpoint which client sectors are expanding and declining and identify where to target next.

Passport for Retailing

The world's top retailers use Passport's global and country-level data and analysis for corporate strategy, target-setting, category management, buying, channel development, consumer profiling, social trends analysis and forecasting.

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Become an expert on your target markets

Tailor strategies to consumer needs by evaluating categories and channels covering the entire retail spend, including modern, traditional and non-store formats. Identify how retailing influences purchases in your territory, where your future consumers live, what they buy and the sources of channel demand to fine-tune your go-to-market strategy.

Make smarter strategic decisions

Evaluate retailing environments worldwide or benchmark category growth to measure the performance of your channels and product portfolios. Compare yourself to the competition and find new country, channel and category opportunities.

Confirm goals and assess their feasibility

Provide context and direction for resource allocation by analysing market sizes, company and brand shares, legislation and your growth relative to competitors globally, regionally and by country.

Passport for Travel

Travel organisations around the world use Passport for market and strategy reviews, target-setting, M&A analysis, marketing campaigns, customer segmentation, trend analysis and forecasting.

Supporting airlines, car rental agencies, hotels, national tourism organisations and tour operators, Passport offers industry and economic insight to fully evaluate the business environment, supporting strategies to improve growth and market share.

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Make strategic business decisions

Evaluate travel environments worldwide or benchmark categories to measure the performance of your channels and brand portfolios. Compare yourself to the competition and find new country and channel opportunities.

Become an expert on your target markets

Tailor strategies to consumer needs by evaluating the passenger journey, including where they travel, how they spend and what they do upon arrival. Fine-tune your go-to-market strategy across key regions, countries and cities.

Confirm goals and assess their feasibility

Provide context and direction for resource allocation by analysing market sizes, company and brand shares, legislation and your growth relative to competitors globally, regionally and by country.