Consumers | Innovation | Future Global Consumer Trends
Ali is Head of Practice for Innovation, leading Euromonitor’s research on corporate innovation strategy and new product launches, and understanding the consumer behaviour, attitudes and shifting trends driving innovation.
She has worked in research for more than 25 years, with experience spanning across consumer and service industries globally. This brings her extensive knowledge and expertise in research and analysis, producing compelling, consumer-focused strategic content, and working with clients to inform and support strategic thinking.
Ali's remit necessitates pan-industry expertise, looking at the impact of consumer trends on a diverse range of industries and categories, across multiple national markets.