Irina Barbalova Global Lead - Health and Beauty

About Irina

Irina is a Global Lead and drives the strategic direction and evolution of Euromonitor International’s Beauty offering. Based in London, she has 15 years of experience in the industry. ​

Irina leads the strategic insights agenda and its commercial relevance across the increasingly converging health and beauty spaces.​

She focusses on developing expertise and thought leadership through strong commercial engagement and strategy support across the business. She has specialist expertise in wellness and advises clients across a range of industries on the business implications of this megatrend. ​

Before assuming her current role in 2008, Irina also managed the research programme for the home care and tissue and hygiene industries for seven years.