Irina Barbalova

Irina Barbalova Global Lead - Health and Beauty

Beauty and Personal Care | Health and Beauty Convergence | Wellness | Megatrends​ | Consumer Insights


About Irina

Irina is a Global Lead and drives the strategic direction and evolution of Euromonitor International’s Beauty offering. Based in London, she has 15 years of experience in the industry. 

Irina leads the strategic insights agenda and its commercial relevance across the increasingly converging health and beauty spaces.

She focusses on developing expertise and thought leadership through strong commercial engagement and strategy support across the business. She has specialist expertise in wellness and advises clients across a range of industries on the business implications of this megatrend. 

Before assuming her current role in 2008, Irina also managed the research programme for the home care and tissue and hygiene industries for seven years. 

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