Philip Morris International Inc in Tobacco

April 2023

As traditional cigarette consumption continues to decline globally due to health consciousness and rising pack prices, PMI’s goal of a smoke-free future sees the company continue to shift its focus away from its cigarettes portfolio towards reduced risk products. Recent acquisitions and production innovation by the company support this shift and its heated tobacco offerings are currently available and dominating in over 70 markets worldwide.

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This report comes in PPT.


Euromonitor International's report on Philip Morris International Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Tobacco market and the global economy. Company and market share data provide a detailed look at the financial position of Philip Morris International Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Philip Morris International Inc.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Philip Morris International Inc provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Tobacco research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Executive summary
Top companies at a glance
Smoke-free future remains top priority
Philip Morris International’s global footprint
Leading cigarette markets experiencing declines
Heated tobacco sustains strong demand
Shift to smoke-free alternatives gaining momentum
Japan testing ground for success of heated tobacco
War in Ukraine devastating Russian market
Latest acquisitions and product developments
E-cigarettes and heated tobacco most likely replacement products
Asia Pacific and Middle East and Africa to maintain growth
Top three regions for heated tobacco
Italian market best positioned for heated tobacco development
Threat of illicit market to future performance in South Africa
Heated tobacco and nicotine pouches showing great potential
Focus shifting away from cigarettes portfolio
PMI remains well positioned in Asia Pacific and developed Western European markets
Diverse portfolio of international and local brands benefit PMI’s positioning
Close competition with British American Tobacco continues
Early adopters maintain Iqos device dominance
Cigarettes: Only two markets record growth
Brand mix benefits leading Indonesian market
Turkish demand sustains strong growth
Cigars and cigarillos growth remains positive, yet flat
Japanese demand set to deplete
Cigarillos driving growth as price fighter alternative
Executive summary
Projected company sales: FAQs
Projected company sales: FAQs


Passport Tobacco covers the seven major tobacco categories: Cigarettes, Cigars & Cigarillos, Smoking tobacco (made up of Pipe tobacco and RYO tobacco), Smokeless Tobacco (snuff and chewing tobacco), E-Vapour Products (closed and open); Heated Tobacco; and Tobacco Free Oral Nicotine. Smoking paraphernalia such as pipes, rolling papers, lighters or matches, etc., are not included, nor are nicotine replacement therapy (NRT) products, which are part of Euromonitor's Passport Consumer Healthcare database.

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