As traditional cigarette consumption continues to decline globally due to health consciousness and rising pack prices, PMI’s goal of a smoke-free future sees the company continue to shift its focus away from its cigarettes portfolio towards reduced risk products. Recent acquisitions and production innovation by the company support this shift and its heated tobacco offerings are currently available and dominating in over 70 markets worldwide.
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Euromonitor International's report on Philip Morris International Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Tobacco market and the global economy. Company and market share data provide a detailed look at the financial position of Philip Morris International Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Philip Morris International Inc.
Euromonitor International's company profile reports are written by our Tobacco research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.
Passport Tobacco covers the seven major tobacco categories: Cigarettes, Cigars & Cigarillos, Smoking tobacco (made up of Pipe tobacco and RYO tobacco), Smokeless Tobacco (snuff and chewing tobacco), E-Vapour Products (closed and open); Heated Tobacco; and Tobacco Free Oral Nicotine. Smoking paraphernalia such as pipes, rolling papers, lighters or matches, etc., are not included, nor are nicotine replacement therapy (NRT) products, which are part of Euromonitor's Passport Consumer Healthcare database.See All of Our Definitions
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