The consumer landscape is changing. Empowered consumers are pushing brands to embrace their values, connected consumers are finding the joy in disconnecting and older consumers want to feel and be treated as younger. Alison Angus and Gina Westbrook share how consumer behavior is evolving and identify the top global consumer trends that will impact businesses in 2019.
Consumer Trends
We analyse income, spending, behaviour, demographics, and household makeup. Using an established framework, we evaluate long-term megatrends and annual global consumer trends that shape industries and drive product development.
Find content by
Behind the Data: 2019 Global Consumer Trends
5/22/2019
Share:
Take a look at our global consumer trends for the year
Explore More
Shop Our Reports
Global Economic Forecasts: Q2 2026
The Strait of Hormuz blockage is the defining economic shock of 2026, severing a critical energy corridor and driving oil prices sharply higher. Global growth…
View ReportBuilding Market Resilience: Applying Crisis Learnings to the Iran War
The 2026 Iran conflict marks the fourth major economic disruption to global consumer markets in under two decades. While each crisis originated differently,…
View ReportEconomies and Consumers in 2026
In 2026, global business will navigate resilient but restrained growth amid shifting trade, persistent cost pressures, and ongoing geopolitical and climate…
View Report