When you think of market research, you probably think of surveys. But how do you go about building one? We sit down with Survey Manager Lisa Holmes to ask questions about asking questions. Lisa breaks down survey methodology, offers tips on how to stay neutral and shares why demographic information alone may not be enough.
Economies
Our insights on the global economy, business environment and the world’s major cities inform business strategy and pinpoint opportunities and risks.
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Behind the Data: Building a Survey
4/10/2019
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