Home can encompass a physical space -- but what about the people living in it? Households today look very different than 20 years ago, requiring a shift in marketing methods and targeting strategies. From older generations living alone to couples having fewer children, Pavel Marceux explores how these new age living trends impact the home.
Home Products
Our experts uncover key changes in consumer lifestyles and product development shaping the global home products market landscape; looking across home care, home and garden and pet care.
Find content by
Behind the Data: Future of the Home
3/22/2019
Share:
Explore More
Shop Our Reports
Top Five Trends in Pet Care
Pet care's next chapter will not be won on scale or legacy alone. As affordability reshapes premium, challengers disrupt emerging markets and AI turns data into…
View ReportWhere Consumers Shop for Home Care
This report explores how home care distribution is evolving across offline and online channels worldwide. It examines the continued dominance of physical…
View ReportTop Five Trends in Home Care
Growth in home care is increasingly driven by changing household behaviours and expectations. This report examines five key developments: the influence of pets…
View Report