In 2019, for the first time in history, the number of people aged 65 and older surpassed the number of children aged four and under. The ageing global population is an undeniable fact, driven by higher life expectancy and falling birth rates.
In this episode, we talk to Lan Ha, Population Senior Consultant, about the business implications of an ageing global population, including marketing to the so-called "silver" consumer. Learn more ways to target older consumers based on spending patterns in key markets by downloading our latest white paper.