Consumers Our insights cover everything from income, spending, behaviour and attitudes to demographic changes and household makeup. We help businesses anticipate consumer preferences and stay relevant long term.
Find content by

Behind the Data: Implications for an Ageing Global Population

Lan Ha Profile Picture
Lan Ha Bio

In 2019, for the first time in history, the number of people aged 65 and older surpassed the number of children aged four and under. The ageing global population is an undeniable fact, driven by higher life expectancy and falling birth rates.

In this episode, we talk to Lan Ha, Population Senior Consultant, about the business implications of an ageing global population, including marketing to the so-called "silver" consumer. Learn more ways to target older consumers based on spending patterns in key markets by downloading our latest white paper.

Interested in more insights? Subscribe to our content

Explore More

Shop Our Reports

Understanding the Path to Purchase: Global Consumer Types in 2023

Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. Consumers are grouped based on shared traits and…

View Report

Consumer Market Flashpoints: Between Uncertainty and Opportunity

In the upcoming years, consumers and businesses face an array of challenges, with income inequality, mass migration and rising uncertainty about another crisis…

View Report

Global Inflation Tracker: Q3 2023

This report examines inflation levels and drivers globally and in key countries. Global inflation is moderating, although divergence among the key economies…

View Report
Passport Our premier global market research database with detailed data and analysis on industries, companies, economies and consumers. Track existing and future opportunities to support critical decision-making across all functions within your organisation Learn More