Our Black Friday Sale is now live until Monday 29th November 2021! Apply a 15% discount to your cart in Store using promotional code: EBLACKFR21

Home and Technology Our insights capture shifts in consumer lifestyles and themes impacting the global home and technology markets, including new business models, sustainability, innovation and the future home.
Find content by

E-Sports Growing in the Midst of Coronavirus

5/28/2020
Per Brandberg Profile Picture
Per Brandberg Bio
Share:

Before the coronavirus pandemic, e-sports was a growing industry in terms of both popularity and value, with the prize pools for e-sports events broke the 34 million dollar mark in 2019. As consumers are starved for live events during COVID-19, e-sports can fill the entertainment gap as they can be played and watched from home. Even traditional sports leagues such as the NBA and Bundesliga are using video games as a way to interact with fans and keep interest in the leagues by having tournaments in which the league players play the video game versions of their sport.

As e-sports grow in popularity during COVID-19, higher brand exposure will lead to more sales, and the audiences will expand.

Interested in more insights? Subscribe to our content

Shop Our Reports

The New Normal: The Rise of Affordable Flagship Products

Products that offer premium features without the high price tags are becoming popular. What are the factors driving this trend and how are companies like Apple…

View Report

Voice of the Industry: Home Care 2021

In the Voice of the Industry Survey series, Euromonitor connects with industry professionals to explore trends and innovations. This report focuses on the home…

View Report

Consumer Electronics: Quarterly Statement Q1 2021

Sales of consumer electronics are projected to undergo a V-shaped recovery, following a 5% decline in value terms in 2020. As consumers become accustomed to the…

View Report
Passport Our premier global market research database with detailed data and analysis on industries, companies, economies and consumers. Track existing and future opportunities to support critical decision-making across all functions within your organisation Learn More