Appliances and Electronics Our insights capture shifts in consumer lifestyles and themes impacting the global consumer appliances, electronics, and toys and games markets. Themes include new business models, sustainability, innovation and the future home.
Find content by

E-Sports Growing in the Midst of Coronavirus

5/28/2020
Per Brandberg Profile Picture
Per Brandberg Bio
Share:

Before the coronavirus pandemic, e-sports was a growing industry in terms of both popularity and value, with the prize pools for e-sports events broke the 34 million dollar mark in 2019. As consumers are starved for live events during COVID-19, e-sports can fill the entertainment gap as they can be played and watched from home. Even traditional sports leagues such as the NBA and Bundesliga are using video games as a way to interact with fans and keep interest in the leagues by having tournaments in which the league players play the video game versions of their sport.

As e-sports grow in popularity during COVID-19, higher brand exposure will lead to more sales, and the audiences will expand.

Interested in more insights? Subscribe to our content

Latest Insights

Future Homes in India

Anjali Jain 11 May 2022

Rise of Local Brands in Vietnam

Sahiba Puri 12 April 2022

Shop Our Reports

Environmental Sustainability Regulation: A Cross-Industry View

Regulators are increasingly focused on taking action to address the environmental impact of consumer and corporate behaviour, and sustainability legislation…

View Report

World Market For Small Appliances

New variants of coronavirus (COVID-19), resulting lockdown measures and economic uncertainties hampered a full recovery for small appliances in 2021. New habits…

View Report

World Market for Major Appliances

2021 was another volatile year that ended with retail sales exceeding 2019 levels. Major appliances continued to be in demand within a low interest rate…

View Report
Passport Our premier global market research database with detailed data and analysis on industries, companies, economies and consumers. Track existing and future opportunities to support critical decision-making across all functions within your organisation Learn More