Esports is a growing multibillion-dollar industry, offering multiple revenue-generating platforms. Among the factors contributing to the success of Esports are technology advancement and the popularity of online and mobile gaming from earlier ages, changing consumer values and attitudes, and the rise of streaming services. As Esports segment continues on its upward trajectory, it offers more opportunities for partnerships, product development, and marketing to players across FCMG and services, including luxury brands.
Appliances and Electronics
Our insights capture shifts in consumer lifestyles and themes impacting the global consumer appliances, electronics, and toys and games markets. Themes include new business models, sustainability, innovation and the future home.
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ESports: A New, Growing Multibillion Dollar Industry
12/11/2019
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