Experience More In The Next Normal

In this podcast, we take a fresh look at the Experience More megatrend, where real life experiences were put on hold during lockdown, driving consumers online for socialising, shopping and entertainment. Consumers continue to seek enhanced products, using tech like AI or AR for greater personalisation and immersion. The pandemic shone a light on inequalities as seen by Black Lives Matter and the climate emergency, where now consumers expect brands to walk the walk when it comes to their values.