Megatrends Megatrends are long-term, consumer-driven trends that disrupt industries globally. We show you how to leverage megatrends to stay relevant and competitive in rapidly changing, consumer-centric markets.
Find content by

Experience More In The Next Normal

Caroline Bremner Profile Picture
Caroline Bremner Bio

In this podcast, we take a fresh look at the Experience More megatrend, where real life experiences were put on hold during lockdown, driving consumers online for socialising, shopping and entertainment. Consumers continue to seek enhanced products, using tech like AI or AR for greater personalisation and immersion. The pandemic shone a light on inequalities as seen by Black Lives Matter and the climate emergency, where now consumers expect brands to walk the walk when it comes to their values.

Interested in more insights? Subscribe to our content

Latest Insights

Megatrends: Quantifying Experience More

Caroline Bremner 18 October 2021

Megatrends: Quantifying Wellness

Irina Barbalova 07 October 2021

Experience More In The Next Normal

Caroline Bremner 13 September 2021

Shop Our Reports

COVID-19 Survey: 2020, A Year in Review

As the year comes to an end, this report captures the evolution of the sentiment, preparedness, impact, reaction and future measures taken by businesses during…

View Report

Megatrends, Sponsorships and Activation Strategies in Sports

Megatrends are re-shaping how we think about consumerism globally. This report looks at how some of these trends will influence the professional sports…

View Report

Prioritising Experience: The Experience More Megatrend and the Future of Payments

Consumers demand experiences, a reality which has spread not just to the products and services they buy, but also to the purchase transaction itself. This…

View Report
Passport Our premier global market research database with detailed data and analysis on industries, companies, economies and consumers. Track existing and future opportunities to support critical decision-making across all functions within your organisation Learn More