Europe Euromonitor publishes comprehensive data and analysis with five-year forecasts on products, industries, demographics and consumer lifestyles in Europe.
Find content by

How Are Scandinavian Companies Competing with Multinationals?

9/21/2020
Euromonitor International Profile Picture
Euromonitor International Bio
Share:

The Scandinavian style combines minimalism, elegance and edginess as the aesthetic. Not only are Scandinavian products stylish, but they also focus on ethical fashion, including the responsible use of resources and an emphasis on social issues. A significant amount of new, small players enter the market in Scandinavia each year, bringing innovation and new trends with them.

For instance, watch company Daniel Wellington was founded in 2011 and managed to achieve the market share of Rolex in Sweden in just 5 years. Kanken backpacks is another example, which in the last three years have a market share just below Michael Kors in Sweden. Both brands represent high-quality Scandinavian products, which have iconic yet minimalistic designs and were able to significantly increase brand awareness in a short time. These small brands have room for innovation and experiments, which is a key strategy for attracting consumers that desire something special and unique.

Interested in more insights? Subscribe to our content

Latest Insights

World Food Innovate Summit

Euromonitor International 26 April 2022

Global Economic Outlook: Q2 2022

Lan Ha 21 April 2022

Shop Our Reports

Digital Transformation in Logistics

Supply chain localisation, e-commerce boom and growing focus on sustainability initiatives are driving changes in the logistics industry. The briefing examines…

View Report

Bags and Luggage in Western Europe

Coronavirus (COVID-19) meant that Western European bags and luggage sales recorded a major decline in 2020. The closure of non-essential bricks-and-mortar…

View Report

Global City Trends

The briefing takes a global perspective of the key trends occurring in cities over 2016 to 2021. It goes on to provide forecast level data and insights for…

View Report
Passport Our premier global market research database with detailed data and analysis on industries, companies, economies and consumers. Track existing and future opportunities to support critical decision-making across all functions within your organisation Learn More