Enjoy a 10% discount when you use the code EQLYSEP23 at checkout from the 20th to the 30th of September 2023

Health and Beauty We examine the trends underlying the growth of the global marketplace in health, beauty and hygiene. Our analysts will point the way forward by highlighting critical innovations and behaviours that are driving industry evolution.
Find content by

Omnichannel Strategies in Consumer Health Companies Accelerating in Latin America

Jorge Zuniga Profile Picture
Jorge Zuniga Bio

The coronavirus pandemic has raised awareness of wellbeing and self-care in Latin America, accelerating the already existing trend of preventative health. Since the outbreak, consumers have quickly turned to the immune system and general health positioned products; and many regions in Latin America reported spikes in sales of vitamin C, multivitamins, paracetamol and aspirin.

The increased messaging of hygiene and sanitation also led consumers to purchase liquid and bar soaps as well as hand sanitizers. As a result, companies like Natura, which primarily focuses on beauty and personal care products, shifted to produce hand sanitizers and soaps to both compensate for the loss of sales in other categories and to cater to consumers’ needs.

Interested in more insights? Subscribe to our content

Explore More

Shop Our Reports

A Clean Evolution: Redefining Value and Priorities in Disposable Wet Wipes

The disposable wet wipes space is undergoing a clean evolution, as approaches to cleaning evolve against the backdrop of inflation, urbanisation and…

View Report

Ingredient-Led Beauty

Amid high-profile lawsuits and recalls, ingredient-led beauty is propelled by consumers’ quest to control their health. Awareness is rising among all beauty…

View Report

Global Inflation Tracker: Q3 2023

This report examines inflation levels and drivers globally and in key countries. Global inflation is moderating, although divergence among the key economies…

View Report
Passport Our premier global market research database with detailed data and analysis on industries, companies, economies and consumers. Track existing and future opportunities to support critical decision-making across all functions within your organisation Learn More