In recent years, the beauty industry has become more inclusive, with a special focus on incorporating men’s grooming needs. Listen to our latest consumer insights podcast to learn more about the state of men’s grooming markets, where to find the best opportunities and why this is such a lucrative segment within the beauty industry.
Consumer Trends
We analyse income, spending, behaviour, demographics, and household makeup. Using an established framework, we evaluate long-term megatrends and annual global consumer trends that shape industries and drive product development.
Find content by
Using Consumer Insights to your Advantage: Opportunities in Men's Grooming
2/18/2020
Share:
Take a look at our global consumer trends for the year
Explore More
Shop Our Reports
Global Overview of Households
Households are getting smaller, older and more urban, and this shift is redrawing consumer demand. This report quantifies where the next 439 million households…
View ReportTop Five Trends in Households
Household growth now comes from older people and people living alone. This report maps five trends: Silver Household Economy, Living Alone: The Rise of the Solo…
View ReportBelgium: Consumer Profile
Belgium is an affluent, densely populated and ageing market where population growth depends on migration, as deaths now outnumber births. Single-person living…
View Report