The wellness movement was on the cusp of a tipping point before the coronavirus pandemic hit, and as a result of the virus is set to surge. Wellness resonates with consumers at the moment, whether its medical health, mental health or consumption of healthy food and drinks.
Moving forward, businesses should be aware that consumers will seek real and relevant solutions instead of overpriced gimmicks. This calls for the adoption of a no-frills approach that instils authenticity and efficacy backed up by expertise.
More wellness-related insights are available in the report "The Coronavirus Era: Wellness Redefined".