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Flexible plastic dominates processed meat and seafood packaging with it being seen as a cost-effective way to keep products fresh and safe, with it commonly used with vacuum packing. Having seen sales slump earlier in the review period this type of packaging saw a resurgence in 2018 and 2019 with consumers showing growing concerns over food safety.
New pack types focus on convenience
Flexible plastic is the most commonly used packaging for processed seafood with it being the traditional format and familiar to consumers. Nevertheless, new pack types are entering the market with these offering benefits, especially in relation to convenience.
Folding cartons benefits from gift giving but fresh fish could restrict its development
Unlike most chilled processed meat products, which use flexible plastic packaging, WH Group’s exotic Marco Polo sausage line employs folding cartons. Not only does it differentiate itself from other similar products with its unique pack type, it also attracts consumers with a foreign flavour, namely Vienna flavour.
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Discover the latest market trends and uncover sources of future market growth for the Processed Meat and Seafood Packaging industry in China with research from Euromonitor's team of in-country analysts.
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If you're in the Processed Meat and Seafood Packaging industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.
The Processed Meat and Seafood Packaging in China market research report includes:
Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes in units and filled volumes
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
What are the major food pack types and how are they performing in China?
How are consumption trends impacting the food packaging landscape?
What have been the key trends seen in new packaging developments?
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