The popular HMR (Home Meal Replacement) trend in South Korea is seeing the product variety of processed meat and seafood increasing, with other plastic trays and thin wall plastic containers in secondary packaging showing strong performances. They can be heated in a microwave for a few minutes, and consumers can enjoy a complete main meat or seafood dish without any time-consuming cooking.
Processed meat and seafood is partly considered as a meal replacement, meaning that more convenient packaging is being actively introduced. For example, in chilled processed meat, more consumers prefer chicken breasts or salmon for use in their meals to help adjust their diets.
Tofu dominates meat substitutes, meaning that thin wall plastic containers continued to account for almost 100% of packaging. In South Korea, most tofu brands are contained in this type of packaging, but some smaller pack sizes of tofu were increasingly seen targeting single-person households.
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