Restaurant Brands International in Consumer Foodservice

August 2021

RBI is the third largest global foodservice provider, comprising three main brands: Burger King, Tim Hortons and Popeyes Louisiana Kitchen. North America is, by far, RBI’s largest market, yet it still holds growth potential. The disruption caused by the pandemic and, thus, changes in consumer preferences encouraged RBI to modernise its drive-through experience and invest in personalisation by launching a new Burger King loyalty scheme, which is expected to drive future sales growth.

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Euromonitor International's report on Restaurant Brands International Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Consumer Foodservice market and the global economy. Company and market share data provide a detailed look at the financial position of Restaurant Brands International Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Restaurant Brands International Inc.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Restaurant Brands International Inc provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Consumer Foodservice research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Scope of the Report



Executive summary

State of Play

Top companies at a glance
Restaurant Brands International’s global footprint
Company overview
Growth decomposition: Global expansion boosts RBI’s market share

Exposure to Future Growth

Impact of COVID-19 on Restaurant Brands International (1)
Impact of COVID-19 on Restaurant Brands International (2)
Enhanced reliance on digital technologies
Pandemic drives investment in the modern d rive-through experience
Rewards programmes incentivise customers to return to restaurants

EExposure to Future Growth

Projected rankings

Competitive Positioning

R elative performance
Key categories and markets
Key brands

Limited-service Restaurants

Limited-service restaurant sales by region
Top Countries by category
Projected limited-service restaurant sales

Key Findings

Executive summary


Projected Company Sales: FAQs
Projected Company Sales: FAQs

Why buy this report:

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions


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