Royal FrieslandCampina NV in Dairy Products and Alternatives

December 2021

FrieslandCampina is one of the global dairy leaders with a wide presence across the world. In line with a new cost-saving strategy, the company focuses on the high-margin products and core markets, implementing significant structural changes. To reinforce its presence in the Asian and African markets, FrieslandCampina makes considerable investments in the local infrastructure. The company is actively involved in sustainable initiatives supporting farmers and reducing its global footprint. 

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This report comes in PPT.


Euromonitor International's report on Royal FrieslandCampina NV delivers a detailed strategic analysis of the company's business, examining its performance in the Dairy Products and Alternatives market and the global economy. Company and market share data provide a detailed look at the financial position of Royal FrieslandCampina NV, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Royal FrieslandCampina NV.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Royal FrieslandCampina NV provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Dairy Products and Alternatives research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Executive summary
Top companies at a glance
Royal FrieslandCampina NV’s global footprint
Company overview
Dark times for Chinese baby food market
Innovation Experience Centre in China is set to boost sales
Expanding portfolio and innovation to help performance in Vietnam
Market momentum helps Campina grow, but its competitors gain more
FrieslandCampina continues its restructuring strategy
Exposure to growth
Developing dairy business in Nigeria
Investment plans to increase dairy capacity in Indonesia
Strong growth in Pakistan is based on performance of two brands
Top 10 dairy companies projected to remain top of the rankings
FrieslandCampina sees a slight decline in share
Nestlé is the biggest competitor for FrieslandCampina
FrieslandCampina has a strong presence in dairy and baby food globally
Reinforcing leading position in Malaysia
Friso is FrieslandCampina’s leading brand in baby food
Emerging brands are on the rise
Middle East and Africa is a growth area for FrieslandCampina
Cheese development in Africa and Middle East
Drinking milk products is a focus area for FrieslandCampina
Transformation strategy on the European market
Condensed and powder milk remain key growth areas
Nigerian performance helps to compensate for the slowdown in China
FrieslandCampina start a new product line in dried baby food
China will remain the core growth market for baby food
New organic milk formula offsets sales declines in China
FrieslandCampina’s Dairy Development Programme
FrieslandCampina switches to 100% rPET bottles in Europe
Introducing sustainable logistics
Key Findings
Projected company s ales: FAQs
Projected company s ales: FAQs

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