Rtds/High-Strength Premixes

With Euromonitor’s latest annual research now out, the global alcoholic drinks landscape points to heady heights. But could there be froth foaming behind the strongest volume growth figures in half a decade? Which are the categories spearheading the ...

Ranked third in beer globally, Carlsberg operates in three core regions - Eastern Europe, Asia Pacific and Western Europe. Expansion in the emerging markets of Asia Pacific is a strategic focus for the company. Carlsberg is also working to shift its ...

Suntory Holdings is one of the world’s largest spirits companies, with particular strength in US and Japanese whiskies. This core focus will not change in the years ahead, although the company is looking to diversify geographically, as well as into ...

Company strategies in alcoholic drinks vary significantly across categories, especially the main three – beer, wine and spirits. In many cases, there is limited scope for further large-scale acquisitions. However, in addition to organic growth, ...

Brown-Forman was the 15th biggest distiller and the seventh biggest player in RTDs/high-strength premixes in 2017. While seeing healthy growth in both, the company faces a number of challenges. Notably, while the company is geographically relatively ...

The world’s largest brewer, A-B InBev, is responsible for over a quarter of global beer volumes. A-B InBev has a wide-ranging brand portfolio, and, following the acquisition of SABMiller, also has a very broad geographic spread. This gives it the ...

Bacardi continues to suffer from too narrow a focus in both geographic and brand terms, leading to declines for many of its brands. Nevertheless with the acquisition of the Patron super-premium brand, the company is making strides certainly in ...

The world’s second-largest brewer, Heineken, has a diverse product range that crosses geographies and categories. With a clear premium focus, the company is in a strong position to benefit from prevailing trends across both developed and emerging ...

Store-based channels have historically dominated alcoholic drinks retailing. While this is still the case, e-commerce is witnessing highly dynamic growth and starting to transform the landscape. New initiatives, advances in technology and growing ...

Spirit-based RTDs continued to generate strong growth in 2017 as strong sales declines were recorded in malt-based RTDs and wine-based RTDs. Younger consumers are showing increasing interest in craft spirits, which has helped to generate interest in ...

In 2017, RTDs/high-strength premixes continued to record solid total volume growth. The relatively high prices of these products, coupled with cheaper alternatives in other categories (eg rum), however, continued to impact consumption, with growth ...

Ever since the beer price war began in Guatemala in 2010 where beer prices dropped considerably, alcoholic drinks changed in the country. Consumers began to switch from drinking spirits to drinking beer. RTDs has become a way for spirits to compete ...

Despite the broad penetration already achieved by major spirit-based RTDs in Costa Rica, local manufacturers and distributors continue to find new development opportunities through segmentation based on new flavour launches and packaging updates. In ...

Historically, the products in spirit-based RTDs were associated with liquors traditionally consumed by Chilean consumers: pisco, rum and vodka. However, given the declines experienced by rum and vodka in Chile, and the sharp increase in whiskies and ...

RTDs recorded strong year-on-year growth throughout the review period, while many other alcoholic drink categories struggled. The trend towards ienomi remains strong amongst consumers looking to save money, and economy-priced RTDs fit busy modern ...

While spirit-based RTDs recorded decline over the first part of the review period, in 2016 and 2017 it reversed its trajectory and posted growth due to the popularity of ready-to drink cocktails with an ABV of less than 15%. Similar to the manner in ...

Although RTDs/high-strength premixes weathered the recent crisis much better than other areas, performance tends to be cyclical. With Cia Brasileira de Bebidas’ launch of its Skol Beats line in 2014, the area has seen a number of new entrants with ...

Over the forecast period, RTDs/high-strength premixes is expected to register total volume growth in line with review period growth rates. 2016 and 2017 saw multiple major new product launches and the forecast period is likely to see the category’s ...

In the review period, spirit-based RTDs remained popular amongst the growing millennial population. Notably, Smirnoff Black Ice, Smirnoff Red Ice and Redd’s remain popular amongst women. These brands are supported by massive promotion and marketing ...

Sales of RTDs/high-strength premixes remained negligible in Uzbekistan in 2017. Very low volume sales were due to the lack of consumer awareness and limited availability in alcoholic drinks stores in Uzbekistan. Apart from that, high prices also ...