Samsonite is the leading player in luggage, holding top spot in this category in both North America and Asia Pacific, and accounting for almost a fifth of global sales. Its portfolio, which already spans performance luxury with Tumi, upper-mid premium with Samsonite, and value-orientated with American Tourister, enabling comprehensive consumer capture across price segments, is now seeing the addition of travel and lifestyle brand BÉIS.
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This report comes in PPT.
Overview:
Euromonitor International's report on Samsonite International SA delivers a detailed strategic analysis of the company's business, examining its performance in the Personal Accessories market and the global economy. Company and market share data provide a detailed look at the financial position of Samsonite International SA, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Samsonite International SA.
This report examines:
- Company share by region and sector
- Brand portfolio
- New product developments
- Marketing and distribution strategies
A detailed SWPT analysis of Samsonite International SA provides strategic intelligence on:
- Strengths and weaknesses
- Category and country opportunities for growth
- Challenges and threats from current competition and future prospects
- Global and regional market positions
Research you can trust:
Euromonitor International's company profile reports are written by our Personal Accessories research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.
Executive summary
Key Facts
Company Direction
Global Performance: Company Sales and Market Share
Global Performance: Company Growth vs Industry Growth
Samsonite Group SA SWOT Analysis
Samsonite Group SA in Personal Accessories : Key Facts
Our expert’s view of Samsonite Group SA in 2026
Samsonite Group SA Sales in Personal Accessories
Samsonite Group SA Sales in Personal Accessories by Region
Samsonite Group SA Sales in Personal Accessories by Category
Top 20 Markets
Samsonite Group SA: Top Five Industry Trends and Company Response
Key Trend: Economic Value of Sustainability
Competitive Position: Relative Performance
Competitive Position: Key Categories
Competitive Position: Key Brands
Competitive Position: Share Changes in 2025
Samsonite Group SA’s Top 10 Growth Markets: Historic vs Forecast
New Product Development
M&A and Investment
Company Focus and Future Growth
Growth Opportunities in Personal Accessories
Personal Accessories
Personal Accessories refers to a diversified group of personal products including Bags & Luggage, Jewellery, Watches and Writing instruments.
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